Blue Harbor Online Wang Feng: My ten years ' experience in the online gaming industry

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Editor's note: This is the exclusive release of the entrepreneurial state of the Blue Harbor online CEO Wang Feng reviews his ten-year game life, ten years of mental essays. Wang Feng said that leadership, career passion and learning ability are the foundation of successful entrepreneurs. Everyone is a product manager; The so-called geek, is to concentrate on a point full of interest perfectionist. These content, it is worth in the Internet, in the entrepreneurial peak to continue to climb the people to learn and draw lessons from.

My ten years in the online gaming industry

Written on the morning of April 27, 2013.

Yesterday. Eat with the most people in Beijing mobile gaming industry. Back on the road, slightly feeling. Here is a summary of my six years of business in the Blue Harbor some side.

Behind some nagging, is that kind of carried away nagging.

Blue Harbor lived for six years. Get 20 million dollars in investment from the hottest end of the list. Later experienced the end of the winter, the rise of the page and the outbreak of hand tour. I was involved. We have developed and distributed large end tours to the journey to the mercenary world and the current monthly water nearly 10 million of the end of the "Dawn of Light", the production of Flying West, the world of Fire and the current monthly over 10 million of the "two Kingdoms", but also done in this month over 20 million water "King sword".

The past is like the wind.

Before that, I worked in Jinshan for 10 years. From 50 people to 1500 people at the time of separation, I experienced all the pain and joy of a dream-filled start-up company.

Since 2003, I have been in charge of the SVP of the gaming business in Jinshan, with a maximum of 1000 people in the game studios, operating services and marketing.

During the SARS period of 2003, Lei and I smoked every day in his office, fearing that the Golden Hill software would once again encounter the first day of life on the Internet. Determined to do online games, so far I remember my full meeting in the company's impassioned. At that time, I had the determination to renew the Phoenix Nirvana for the company Jedi.

Before this, I was in charge of Jinshan poison PA Division in 2001 years, I when the general manager, today Jinshan "Sword net 3" technology core Chen Feizhou, at that time is my technical director, "Storm Audio and video" founder Fengxin, is my marketing director.

Yesterday was April 26, and I asked my colleagues if they knew what the day was. See no answer, I said it was CIH virus outbreak day, that day many people PC motherboard with virus intrusion BIOS was destroyed.

These pictures I can never erase in my mind. Tube Antivirus, I and specialized buy virus library of the people of the river, Daniel Dozen handed in. And the Ministry of Public Security Network supervision professionals to make friends. I could just call and bully all the dealers. Antivirus war, I was the opponent to buy fierce life. I used to feel like I was coming to see the truck rush through the days. That's real.

September 2002, Jinshan poison PA 2003 version of the retail market to buy crazy. Dealers across the country to Beijing about the West Shu Tofu Village, I entered the dinner, all agents for my standing ovation, shouting!

From 1997 to 2000, I acted as PowerWord product manager, Regulatory Marketing Center, research and development manager is Leiyang, all the code he wrote a person. He later was very low-key, among my microblog friends. No one knows he is a Kim San hero.

Our cooperation, from 97 to 2000 PowerWord 2000. 28 Yuan PowerWord 2000, we "red genuine storm" in the name of March sold out 1.1 million sets of boxed.

I wrote basic in college, but when I joined Jinshan, my word was taught by a colleague.

Count up, from the end of 2003, I transferred Jinshan poison PA to the network game, and then to the founding of Blue Harbor online, so far 10 years. I have become a gamer.

I asked my former boss why I wanted to play games when I was in the sun. The answer is the game let Jinshan find the Internet strategic entrance.

And I asked, why me? The answer is leadership, career passion and learning ability.

I never thought I would leave Jinshan, I said I was a career manager, for the cause of the war. But on the day of the 10 year of March, I was gone. Never go back.

. Like the middle school where I left Chongqing in July 1995, I never looked back. In Beijing for many years, I still have contact with my former colleagues. But I never intended to homecoming. The class in which I teach in middle school is an excellent class in all Zhongqing. I am a teacher in charge of maths.

What do I do in my own company? This problem, I often be peers and VC asked.

Product work.

Among them, related to product experience, product planning, product progress. And these three points, if you lose the first one, none of the other is tenable. Not only their own games, but also other people's games. The CEO should have the ability to come up with his own experience and the product department to discuss the question at any time.

Yesterday, I said to a project leader, the mobile phone game UI and the main U.S. peer, to the producers directly report.

Ii. organization and talent.

I am most concerned about the development team, business operations and marketing candidates, and how to effectively integrate the company's talent team. I am afraid to lose or miss any one has the ideal talented person, therefore I hit the heart to care about their growth, earnestly.

My colleagues who worked with me were mostly complained and wildly approved, and of course I was served by Newton's third law many times. Sometimes, I was misunderstood and betrayed by colleagues, angry to sleep, heartache unceasingly.

Third, what to do in the future?

New technology trends, business models, new marketing models. I encourage colleagues to study HTML5 games, Unity3d the latest version of the changes, the Japanese card games, COC design philosophy.

My Sina Weibo has 1.1 million concerns, Tencent Weibo 2.5 million attention. Speaking of micro-letters, I joined the industry's best of all large groups, but also from the company's internal organization to discuss the topic group. Either the grassroots or the elite.

I always firmly believe that if a CEO is just busy at the moment, unaware of the changes in the external market, new product trends, please tell me where tomorrow's breakfast is.

Above three points, I have six years of entrepreneurial experience. Three points of order, the degree of urgency from top to bottom, the importance from bottom to top.

I always believe that game companies are not only buying games, but also culture and values. But we do not play well, others do not believe you said after two points. To survive, the first grounding gas is very important. You can even shameless shanzhai not afraid of lawsuits to infringement. But if you want to make your company big, and be respected by players and peers, it's two O ' Day.

About my energy.

I can easily tell you that I know at least 100 famous journalists, editors and presidents.

I can always take out the role name and rank of any good game I play. Do mobile games to give me a lot of communication facilities, I often play the game screenshots micro-letter to colleagues, timely voice talk about my views.

I almost had dinner with all my fellow CEOs.

See talented industry newcomers come to me for advice, I will chat with him more than 2 hours, do not care about their job title. 360 Mobile game business director Wang Fang, 91 game boss He Yunpeng, I was in their early time talked about.

I often visit bookstores and newsstands, and I know vinyl story, the author of recent best-selling book titles, the famous business or Life magazine.

I see more than 50 movies a year.

The games I put on my phone, from racing, triple elimination, music rhythms, cool runs, tower protection to SLG, FPS and heavy MMO, all of them.

Don't start a business without a good body. To start a business is to be on the battlefield. But worse than the battlefield. Seven days a week, and sleepless nights. Plan to change at any time. On the battlefield, the brothers ran you to the enemy, you can pull him back to shoot directly to the men to see. But the real business, the brothers ran to find you to catch up, you have to meet a smile. Entrepreneurship also requires a good mentality.

Recently, I used to say two points to my colleagues:

Everyone is a product manager.

Second, the so-called geek, is to focus on a point full of interest of the perfectionist.

Not explained above. But you can have a chance to meet later.

I don't have a shrewd. Curse but not the trick. From Jinshan to Blue Harbor. I know I am easy to use, often in being a gun, but I never regret, but I get happiness.

Vanke founder Wang Shi said in the annual meeting of Chinese entrepreneurs, in China, five years of the company only 5%, I actually defeated 95% of the competitors. I believe that the port of blue has lived for six years and will certainly continue to live for another six years.

I am a good person, I have an angel of 10 games industry entrepreneurs.

The most successful is to do "seven-man hegemony" of the game Valley and "My name is mt" of the Music of excellence, investment time, Game Valley December 2006, the Joy of excellence seems to be around October 2011, two founders are my former Jinshan subordinates. " They have common traits, ideals, diligence, thrift and modesty. I like this kind of entrepreneur.

I have invested in the entrepreneurial game companies, some by Sina investment, some by Tencent investment, some by 360 investment, there are qiming, Lenovo investment, Northern lights and innovative factories and other large VC direct a round of investment. The rest of the eight, no one to fall off, is very healthy.

I have strictly adhered to the contractual relationship between entrepreneurs and investors.

Each quarter of the board. I'll have three sheets ready. Income statement, cash flow statement and balance sheet.

The first PPT overview, is always the current cash stock, game dau and the number of employees. Newly upgraded executives, I'll introduce them to the board members. I will personally demonstrate the company's next-quarter new products, the product features and market opportunities,

My current Board of Directors is the co-founder of Mingxiang and YuYu, the Aurora Deng and the Zhang of IDG.

In 2007, IDG accounted for 40% of my shares in 2 million dollars. Later Deng and Wang came in and took 20%. IDG was diluted to 32%. I own 28% and the rest are held by co-founder and employee options.

If one day, I leave this I personally hard to run six years of gaming company, I have to find such a person to replace me.

Don't worry. Looking for someone better than me. Blue Harbor CEO This position, this timetable is five years. Now is not the time, now invite people, is to invite people to jump into the fire pit.

My men, one year away from the million and millions of bonuses. I haven't bought a new car since 2006, when my former boss begged Baijun to sell me his 2000-year BMW 5.

"The Mysteries of the universe are all solvable," Einstein said. "As a child, I had no appetite and sleepless nights to solve the maths problem in the" Medium Math problems set ".

I'm used to memorizing a lot of handwriting. Tidy up the idea. Neatly placed with Mt. My colleagues know that I have a fanatical pursuit of forms and generalizations. I always care about the solution and the answer, meeting, meet the slow math reaction, I often irritable.

But after all these years, I have become more and more desperate, especially human nature. I have begun to believe that many things are not solvable.

Chinese culture is different from the West, especially the United States. Our technology, especially the Internet, has tended to be synchronized with Silicon Valley.

But our company, product and founder temperament vary greatly. Chinese people take the cultural temperament of Buddhism and Confucianism as their own. But in real China, most successful entrepreneurs have a strong mojo, not a Buddha.

There is no denying that my demons have always existed. The heart demon is to win. I'm not going to ask a vegetarian to go to work with me.

My life has been a cock-and-silk attack. will continue to cock silk down, there will be a chance of reverse attack.

At the beginning of last year, I had bare my heart in Weibo. drew a lot of jokes. Today, a condensed version, explained as follows, eight words. Competitive。 Curious。 Shame。 Chi.

Half the sea and half the flames. It is said that this is the man of Aquarius O-Blood temperament.

This is my entrepreneurial life. (Source: Pioneering state)