Blue Nile, the world's largest jewellery dealer, enters the Chinese market

"Http://www.aliyun.com/zixun/aggregation/32866.html" > Billion Power Network News "March 11, the world's largest online diamond jewelry seller Blue Nile, the CEO Harvey, who led his senior team to Shenzhen today, held a press conference with its partner catwalk CEO Guiven, announcing Blue Nile's foray into China's market development program, in which the upcoming Naked Diamond choice business was considered a major move to subvert the domestic jewellery industry.

It is reported that Blue Nile was settled in the show network this January, modeled on the ebay model shop, directly to the Chinese consumer sales of its jewelry products, Chinese consumers are directly located in the catwalk online Blue Nile authorized flagship store, can directly purchase including gems, gold, silver, platinum, pearls, Diamonds, including a variety of materials and Blue Nile United States official website synchronized high-end jewelry products, price range is very comprehensive, from hundreds of yuan to millions of dollars of goods have a rich choice.

At the press conference, Harvey revealed that Blue Nile's star business makes Blue Nile, the "traditional diamond industry subversion" of the naked diamond business, is also expected to be in the near future through the show network opened. There will be more than 60,000 bare diamonds available for free collocation, Chinese consumers, like the United States and even the world's young lovers, enjoy the most popular wedding diamond one-stop service, select the favorite diamond color, carat, optional withdrawal and engraved name, to create their own unique love ring.

Walk Show NET CEO Guivenhong revealed that since January Blue Nile entered the show network, users of jewelry and other related products, such as the concern has continued to rise, Blue Nile Jewelry products outstanding quality and affordable prices complement each other, the same quality products can achieve the line under the traditional jewelry retailer 60 percent-70 percent breakthrough. At present, both sides are speeding up the docking work, to speed up the operation of bare diamond optional business preparation, in the catwalk network high-quality sales platform, professional customer service system, a strong logistics system and a sound payment system support, I believe that in the near future this function can be quickly in the catwalk network to achieve.

Blue Nile CEO Harvey says this is a crucial step in blue Nile's active global business, and blue Nile is very appreciative of catwalk as China's biggest fashion online platform for accurate positioning and delivery of logistics, promotion, consulting, Customer service, such as one-stop services provider role, the future with the show network will further deepen the cooperation, and the Chinese market will be its global plowing one of the important markets, for this Blue Nile has been prepared.

As a pioneer in the jewellery industry, it is also the world's largest online diamond jewellery vendor, and the Nasdaq-listed Blue Nile has marched through the Chinese market in hand. Facing the global jewellery giants competition, the domestic jewelry industry pattern is undoubtedly a new round of impact and restructuring.