Blue Port Online Entrepreneurship six-year transformation: Jump into the Red Sea to enter mobile games

The wave of mobile games is blowing in the faces. In addition to the influx of personal developers and small entrepreneurial team, the PC online games for several years veteran also jumped into the Red Sea.

April 2 5 o'clock in the afternoon, Blue Harbor Online (hereinafter referred to as Blue port) hundreds of square meters of open office area ushered in the carnival. CEO Wang Feng led executives and all employees to the media to showcase the company's new face: a mobile gaming company.

The day before, Blue Harbor's first horizontal version of fighting mobile phone online games "Excalibur" iOS version (including the iphone and ipad) officially on the App Store. Wang Feng later announced in the microblog: "From today, Blue Harbor Official Transformation mobile gaming company ... This is the boldest and craziest adventure our company has had in six years. ”

The "Sword of Kings" Android version was released two months before the iOS version, has released 2 of pieces of information, with the help of 360, 91, UC, millet, when the platform channels such as music, Android version of the total download more than 6 million, monthly income of nearly 15 million yuan; iOS version on the first day, the Sword of Kings All the way to the top of the iphone pay game. This undoubtedly gave the Blue harbor, which had deliberately turned to mobile gaming, a reassurance.

"The Sword of the King" in the mobile device full platform release means that the blue port officially from the traditional tour of the Transition Hand tour, Wang Feng in the press conference scene high to frequent jumps, "Please call us Hand tour company!" ”

Since its inception in 2007, the Blue Harbor has been through the end of the tour, the page Tour two of the industry as many as 14 games honed, until now the establishment of mobile gaming company positioning, Wang Feng even with the Chinese game industry changes in the "living fossil" for the company to annotate.

The mobile game opens a new starting point for Blue Harbor. At the beginning of 2011, Wang Feng because of curiosity to invest in the development of a casual hand tour "crazy hit The Hamster", the game is only 2.5 months of research and development, the iOS online after the rush to the top, fast effect to let Wang Feng unusual surprise, this is his first time to realize the potential of mobile games, then Chenhao Zhi's "Fishing Tatsu man" has not been released.

January 2012, Blue Harbor "real Guy" "Sword of the King" Official project, but also set up a division responsible for development, 10 months after the "Sword of Kings" beta version completed, to the current version of iOS, has undergone multiple versions of iterations.

Wang Feng will be a complete transformation of the Blue Harbor is inevitable, the premise is that it has "the feeling of humiliation, wolf hunger, and the greatest curiosity." During this period, Wang Feng played the original intention of the game has also been overturned. "Our company began with the slogan of ' three years into the first camp, the market value of tens of billions of dollars ', now it seems I feel very shameful, as a game company, such a slogan is completely meaningless." Wang Feng said, "Now our slogan has become:" To be a respected game company, and strive to become a master of the game, do not care about the game of the lake seating and ranking, love the game is more important than anything. ”

In order to show determination, Blue Harbor dissolved 120 People's big project, will complete most of the game code all sealed, in addition to its end tour and the page swims the product continues to maintain the content update, the pledge does not project the new PC net games.

As a new mobile gaming company, according to the plan, in 2013 years, Blue Harbor will launch 6 mobile games, covering 3DARPG, round combat, tower defense, card and other types, all mobile game products internationalization, in the beginning of the project is to consider overseas markets. It will also be involved in the distribution of Agent mobile game products.

Wang Feng's transformation rather resolute, he said, Blue Harbor will not be like any company that claims to be transformed, but only a simple cross-platform porting of PC games, Blue Harbor will not take the form of the end of the tour, the direct migration of the page to develop any mobile game, the standard only one: for the characteristics of mobile devices to develop original games, " Do mobile games must have a complete change of determination.

"The Sword of Kings" after landing iOS, Blue Harbor on its future performance is also full of confidence. At the moment, Wang Feng is more worried about whether to come up with a second good product, "after all, like last year to make three recognized games is not easy, if we can, we will go to the Apple Store to worship jobs." ”