Summary: Blue Harbor Online CEO Wang Feng (micro Bo) (Tencent Technology map) Tencent Science and Technology (Lou Chi) July 26 news, "Although now the Sword of the King" Water reached 40 million, but I was more scared than January, because the hand travel market more disorderly, "Blue Harbor in
Blue Harbor Online CEO Wang Feng (micro Bo) (Tencent Technology matching map)
Tencent Science and Technology (Lou Chi) July 26 news, "Although now the Sword of the King" Water reached 40 million, but I was more scared than January, because the hand travel market more disorderly, "Blue Harbor online CEO Wang Feng said, although the hand travel market ranked top ten companies gradually clear, But content developers are less optimistic about their survival.
As a successful transformation of the hands of the manufacturer's representative, Wang Feng said, hand tour seems optimistic, but the crisis is heavy. In the hand tour industry, content developers like miss, need to be platform favor, in order to keep this status, Blue Harbor needs to constantly and platform to emphasize their own value, to prove their beauty like flowers. He says there are three things that are most worrying about him now:
The channel game
Wang Feng said that the so-called Hand Tour gold 10 may be true, but for content developers, each company is not optimistic. PC games to mobile games are fundamentally different, PC games in the early growth, is the growth of content developers, game companies have become a giant, and the hands of the start is the channel and platform company.
He thought that only 360, UC, 91 and future Tencent had the right to speak. These few and distribution companies can control the flow of traffic, in the platform and content quotient game, is a strong position. He said that in today, the Hand tour company to open the server to see the channel face, product good, good service, optimistic about the company.
Wang Feng said he wanted to keep the bottom line between the platform and content developers, but as a content developer, he had no ability to prevent future platforms from changing the bottom line like the original page tour, and the platform company couldn't stop it.
Ii. Shanzhai Speculators
"There have been companies that have made the Sword of Kings, add a Japanese anime skin, and then to pour 91 of the proportion to talk to the platform, Wang Feng introduced, with the arrival of the hand tour, a lot of people do not love the game of speculators, and no faith, only do cottage, they let the whole market risk is not measurable.
He described, like countless bullets to you, Blue Harbor to develop a product needs more than 1 years time, and shanzhai companies as long as the main program can be copied simple copy, a few months will be made out of products. In addition to plagiarism, Shanzhai companies will use a lower proportion to negotiate with the channel, which will shake the above 55 into the bottom line.
He said that it is absolutely impossible to take a PC game of gold for 10 years to assume the Golden 10 of mobile games, along with the interference of Shanzhai speculators, the channel and content of the game is more brutal and difficult.
Third, the brush list intolerable
Wang Feng also said that the current hand tour industry Brush List feel no resistance, in the past some companies only brush the free list of Apple Appstone and fees list, but also left the best-selling list can show the real data, but today even the best-selling list has been the brush list of companies occupy, very no resistance.
He believes that this trend and a-share market speculation on the concept of a direct relationship, according to Tencent Technology previously reported that the brush list or buy the list is only a hand travel company to obtain capital recognition means one. In the hands of the company to play a trick at the same time, also has a a-share company to try "customized" hand tour companies used for acquisitions, if the hands of the market has been the so-called river rules, then the day the amount of hot money for a A-share of the concept of hand-swim hit the mobile game market, the original rules have been completely disappeared.
After talking about the above three points of concern, Wang Feng said that he could not change these problems, only with all the worries continue to do the game, he finally stressed again, do not use the PC-side of the Golden Decade Fantasy Hand Tour gold ten years.