Bluefate: Four essential conditions for successful network marketing

Source: Internet
Author: User

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Network Marketing is simply the use of the Internet Platform for a series of marketing activities. Network Marketing is a watershed in the marketing activities of modern enterprises, network marketing can achieve a business, can also destroy a business. Some people earn pots and pans through internet marketing, and others fall in the field of Internet marketing. Data show that in foreign countries, 80% of companies and individuals use the network marketing model, and get good results. In China, although the network has been very popular, but understand the network marketing is very little, the network marketing to apply to the business better. So how can network marketing succeed?

For this topic, you can not find a very perfect answer, everyone has their own different views, and the Internet, users, products, ideas and so on are constantly upgrading changes. However, no matter how we do, to network marketing successful marketing must do the following four key points:

1, make your products everywhere in the network

The internet is a world, in this world is very big but no region industry boundaries, everyone can freely swim in this world. Make your product ubiquitous on the web, in short, that is, no matter how users open any Web page, search for any relevant keywords can see your product. It's just a hypothetical theory, and it's really hard to do that. But now with the development of the search engine, users on the network a large part of the behavior is dependent on the search engine, so we have to seize the user must seize the search engine. At present, all kinds of products competition is very fierce, each industry is trying to subdivide the product subdivision, hoping to build their own piece of heaven and earth in order to achieve their own category possession of the purpose, this model is not only in the traditional offline marketing, in the network marketing is also a good idea. If you want to make your product successful, you must take possession of your product category, that is, regardless of the user search your company, product or other related words when basically all the source of information is your site, how worry can not bring customers?

2, your website is the best transformation platform

Every successful enterprise has its own network portal, which is its own website platform. Network Marketing to do a good job, if there is no own site, users will feel distrust, insecurity. The website not only represents the network brand image of an enterprise, but also is the core part of developing network marketing. The function of the website is mainly shown in the following eight aspects: Brand image, product/service display, information release, customer service, customer relationship, survey statistics, online sales. Network Marketing to promote a variety of ways like different routes, the site is a destination, there are users want the East dike, Network marketing promotion of everything is around this site to do. So a successful online marketing must have a website that keeps customers. such as Asia-Pacific bathroom network Such a website, he said his products how good, what kind of well-known, service how good, but you can not find their official website on the Internet, your trust to him will be a natural discount, think may be a liar; and if someone maliciously set up an Asia-Pacific bathroom Network for the name of the website to deceive users , then his network brand image will be seriously affected.

3, the promotion of refinement, do a good job of data analysis

Network marketing can not be equated with network promotion, it contains a rather complicated work from project planning, website planning construction, network promotion strategy, improving conversion rate and data statistic analysis. The data statistic analysis can let us discover the problem of network marketing, adjust the strategy, solve the problem, improve the overall operation efficiency.

Network Marketing is not your plan to write well, the site is well established, the promotion on the line. Because often when you plan to promote the project method will involve many aspects, the beginning of the promotion may you have no focus, maybe your focus is off the user. So if we want to do a good job of online marketing, we have to know where the user comes from (third party URLs, search engines or direct visits, etc.), and by searching for those words (company name, product name, etc.), the conversion rate is higher. Network marketing is not a day two days, less two or three months, more than half a year to see the real effect, so we have to constantly statistical analysis of data to find suitable for their own site methods, and constantly improve the user experience, the formation of a virtuous circle, is the success of network Marketing guarantee. More website Optimization promotion methods you can focus on Bluefate's blog.

4. Reasonable Resource Team configuration

General situation a reasonable network marketing team essential configuration:

A network Marketing Manager: familiar with the website structure, familiar with user experience design, Network marketing plan planning, familiar with market demand analysis, team management capabilities.

A programmer: Program development, understand the database.

Web Design and Art: web design, art, improve the user experience, if both will be the most appropriate.

One to two editors: responsible for website content update, image processing, collection of materials, with SEO personnel

Optimize the promotion of the Commissioner: in charge of site station outside the station optimization, promotion, data statistical analysis.

A complete team configuration is not enough, there is more important is the team's "executive Power", Network marketing is a long-term process, and the actual work may be very boring, time is tired, so "executive power" is quite important, without executive power all is empty talk.

Network Marketing is a constantly changing, need us to have flexible thinking; Network marketing is a long-term process, need our "executive power" and coordination. Today is here, this article originates from Bluefate's blog, optimizes the site www.ytwy360.com, welcome everybody to discuss.

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