Bluefate: The secret of the healthy development of the website from the source of traffic

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Responsible for the optimization of the site Asia-Pacific bathroom online for some time, this period of time probably divided into two stages to do. The first step, enhance the weight of the site, as well as the main keyword rankings, the second step, to promote the ranking of long tail words, improve the overall flow of the site. After two or three months of efforts, every day is a large number of outside the chain, the site chain building, keyword optimization and so on, but also lucky, now most of the keyword ranking can still be, traffic from the previous dozens of to upgrade to the present four hundred or five hundred.

As we all know, the important role of data analysis in website optimization, we need not only to know the changes of the site data, but also to analyze the data, find out the problems of the site, and make better optimization direction.

I just counted my website for nearly three months of traffic sources:

Source and flow ratio statistics:

Baidu: 56.58%

google:14.02%

Sogou: 2.45%

Third-party websites and others: 26.95% (7.35%+3.66%+15.94%)

From the above data can be seen, traffic or most from the search engine (Baidu +google+ Sogou, etc.), the ratio is: 73.05%; other traffic, the proportion of 26.95%, these sources of traffic including Third-party websites, QQ Group, users directly open and so on.

1. From the search engine traffic analysis:

From the data on this map, we can see that the site of this three-month traffic source, from the search engine ratio of 73.05% accounted for nearly three-fourths. As we all know, a healthy website total traffic is generally only 50%-60% is directly from the search engine, if more than this ratio, it means that your site relies too much on search engine keyword rankings, and then, experience tells us in these keywords, the goal key (that is, the main keywords of the site) Traffic can often account for all the keywords of 50% of traffic, and these traffic is mostly invalid traffic, not the user really need, those from the long tail word to a single flow although not much, but for users, the accuracy rate is higher.

2. Third party and other flow analysis:

From the above figure can be intuitive to see this part of the flow ratio of 26.95% accounted for One-fourth.

The ultimate goal of website optimization promotion is to attract more target users, turn visitors into users, turn users into loyal users, turn loyal users into customers, turn customers into loyal customers, and finally realize sales transformation. Therefore, to provide users with real needs, attractive things are the right SEO strategy, to retain users, this just confirms the "content for the king" SEO purposes. Then many websites often turn the cart before the horse, in order to pursue high traffic, the site flooded with a lot of meaningless content, even junk content. Although these will temporarily bring some traffic, but sooner or later will be discarded by the search engine, because the search engine is always on the user side. Only by fully improving the third party traffic will, improve the stickiness of the website, can make the website trend healthy development.

Comprehensive analysis of the above can be seen, only a good SEO planning, and constantly provide users with more valuable information, can improve the stickiness of the website, retain more users, and ultimately achieve the overall site's profitability and long-term healthy development. This article for Bluefate original works, this is my optimized site Asia-Pacific Bathroom Network www.ytwy360.com reproduced please reserve, thank you.