Bluetooth headset Foreign trade sellers in the gap between crisis and life coexist

Abstract: "Editor's note" in the electric business industry, there is a widely accepted view: if the enterprise to do large-scale, it must do addition: or more channels, or expand the category plus SKU, or agent more brands. Li Wei Electronics also did this, they

"Editor's note" in the electric business industry, there is a widely accepted view: if the enterprise to do large-scale, it must do addition: or more channels, or expand the category plus SKU, or agent more brands. "Li-Wei electronics" has done so, they are a dedicated Bluetooth headset business, domestic trade, online, wholesale and retail have dabbled, but still suffer from the scale can not be bigger. And in their change of mind, after the addition of subtraction, but found a suitable for their own road, become Amazon star Sellers, and well for its headset brand Bluedio (Lan Xing) Set the image. So how do they "break away" in the middle of a crisis and a life?

Broken: Cut off the complex business line transition Cross-border retailing

Since its inception, Canton Li Wei Electronics Co., Ltd. is a typical wholesale business based companies, the domestic and foreign trade at the same time, offline in Guangzhou, Shenzhen, with direct sales point, online through the global resources and other foreign trade business-to-business platform to expand their business. Although the scale is not particularly large, but relying on the advantages of Chinese manufacturing, "live" good.

In the 2012, after years of continuous economic downturn in the global economy, the traditional enterprises came to life and death moment, Li Wei Electronics also plunged into a serious development bottleneck. In the electronic products industry in the fierce competition, its foreign trade wholesale business is lifeless, the order volume fell sharply. "What's the road ahead?" "A serious problem lies in the face of Li Wei Electronics."

"At that time we observed that the trend of international sourcing was moving from big orders to small orders, and C-end customers were active." So we decided to transition from business-to-business to Business-to-consumer. At the beginning, experienced a long period of confusion, because can not correctly locate, find suitable for their own platform, they opened shop everywhere, everywhere, resulting in the depression situation without backbone, once faced with survival crisis. Two years later, Li Wei Electronics a high-level to the billion power network to talk about that period of lost time.

Finally, after continuous exploration, Li Wei Electronic decided to the Cross-border electricity retail for the future of the main business, and gradually reduce the wholesale and offline business accounted for. According to the billion power network, after two years of development, its electric business has gradually risen retail sales, to the annual growth of the speed of development to the monthly sale million yuan, this year is expected to double again.

At present, the Li-wei electronic traditional wholesale business and the retail business accounted for about 3:1, foreign trade business accounted for about 60%. Although in terms of business volume, wholesale is still the big head, but the wholesale business is gradually reduced. And the retail business of electric business is growing rapidly, reflecting the strong development potential, and is designated as the key development direction of the future of Li-Wei electronics.

"Looking back, I really appreciate that crisis, if not to push us to a desperate situation, we will not have the courage to break." said the top brass.