BMW China's main models will be connected to the Tmall Genie AI+IoT into a new standard car

Zhongguancun Online News: On January 7th, Las Vegas time, on the eve of the 2019 International Consumer Electronics Show (CES), global auto giant BMW Group and Alibaba Group announced a cooperation upgrade. Mr. Dieter May, Senior Vice President of Digital Products and Services of BMW Group, said that all of the main models of BMW China's 3 Series and 5 Series will be connected to the voice interaction and AI service capabilities of Tmall Genie, and will be listed in China in Q19 in 2019. Cars will become the most expensive smart hardware.

AI+IoT becomes the new standard for luxury cars. BMW teamed up with Tmall to achieve remote interconnection.

Such cooperation should increase product sales. It is a bit high-end. Tmall and BMW bring new development opportunities. BMW is high-end! ! Oh, oh. Only for the three and five series. But will the future BMW car control turn into a Tmall Genie? And... can this stuff be easy to use? Can you control the intelligent function in the car? When you drive, Taobao orders? Telling the truth, I think DuerOS is more like the Tmall Genie... More and more technicalized, haha is looking forward to, too strong and strong alliance

“We launched the 'AI+ car' solution for the automotive industry partners last year, providing the car with the voice interaction and AI service capabilities of the Tmall Wizard. What we didn’t expect was the most active and fastest production. BMW is represented by the luxury car brand.” Alibaba Group’s vice president and general manager of the artificial intelligence laboratory, shallow snow, said that the Tmall Genie has also reached an in-depth cooperation with Volvo, Mercedes and other car companies. “BMW will be the first The Tmall Genie officially signed the contract and took the lead in launching the luxury car brand of the above service on the production model.""

BMW China's main models will be connected to the Tmall Genie AI+IoT into a new standard car

Dieter May said: ""China has become the leading market for digitalization and interconnection. In order to give full play to the commercial potential and innovative strength of the Chinese market, the BMW Group will use the '2+4' initiative to plan its future travel in China, using its own expertise and Resources, together with the two major joint ventures of BMW and MINI brands, comprehensively promote the four strategic cores of automation, interconnection, electrification and service, and work together with Chinese partners to build an ecosystem. Today, BMW and Alibaba have joined forces. It is our latest achievement in the field of digital travel, highlighting BMW's ability to create a diverse and intelligent travel experience for Chinese users.""

At present, Tmall Genie has become the number one smart speaker brand in China and the third in the world. In July last year, the shipment of Tmall Genie reached 5 million units, and the data released in November showed that there are nearly 400 smart hardware brands supporting the connection of Tmall Genie, and the number of connectable devices exceeds 75 million.

What should a 2019 luxury sedan look like? You may need to put aside the prejudice against ""vehicles."" After the cooperation between Tmall Genie and Bao Motor, the future BMW owners can enjoy the full content and cloud ecological service of Tmall Genie smart speakers directly while driving or riding a car. Closer to the ""smart hardware"" is that this is a car that can ""interact"" with other smart devices. If you have a Tmall Genie in your home, you can remotely control home appliances and smart devices with voice even in the car. To achieve a true ""home car interconnection.

""Don't let today's vision limit the imagination of tomorrow's development."" Alibaba Group's vice president, general manager of artificial intelligence laboratory, shallow snow said at the meeting, the Tmall spirits access to BMW cars, means Alibaba technology, ecology and The service empowers BMW as a whole.

The cooperation between BMW and Tmall is a typical case of a luxury car brand using Alibaba's commercial operating system to innovate, which will accelerate the digitization of the automotive industry and bring a better intelligent experience to consumers in the Chinese market. Alibaba Group CMO Dong Benhong said.

Written by Wu Xun Edited by Zhou Bolin on zol.com.cn