Bo founder of Extreme Rice: Change the projection market play

The very meter without screen Sina science and technology news, May 25 afternoon message, extremely meter no screen super TV recently officially on sale, the number of subscribers more than 210,000, causing market concern. Extreme meters on the new projector play to the projector industry has brought new vitality. Recently, the pole Rice founder Bo in the interview with Sina Science and technology, reviewed the story about the extremely rice pioneering experience and behind stories. Although the official will be extremely meters "no screen super TV", but in fact, the pole meter is a new innovative form of the projector, for the traditional projector to add a smart TV module, can be projected onto the family living room wall TV screen, so as to obtain a 180-inch display screen. Extreme meter Screen TV Live Demo (with iphone 5) entrepreneurial experience Bo introduced that most of the core people from MStar, for the vast majority of ordinary consumers, MStar is a very unfamiliar name, and for the people engaged in the intelligent television industry, MStar is not unfamiliar, MStar, which accounts for more than 70% of the domestic share of TV core chips, accounts for more than 90% of the global share in the core chip area of the display. We started our business 2 years ago, with a few partners ranging from MStar to developers, Huawei's product managers, and financial and auditing partners, all of us quit the company and gathered together for research and development. "Bo said. Pole Rice founder Bo He recalls that the company's first office location in Chengdu, was rented a clean water villa do research and development, each holding 3500 of the basic wage, buried in research and development for more than a year. is not called some kind of display technology to call the television, now the product form is not the same as before, you can say that the pole meter is a projector, but can also call it a computer, so we finally define it as a screen TV, in fact it is the core of the TV program. "Bo said. How to PK traditional TV? How can the projector be able to PK TV? Bo that most TV companies are currently thinking about how to occupy the living room or occupy a large screen, but in fact many young consumers do not have a living room, or who is in the living room. The house either has no TV, or the landlord is out of the way behind the TV, such consumers will not buy a big TV, because the installation, moving is inconvenient, and in the future with their own new home may not be appropriate. "Extremely meter no screen TV is aimed at this pain point, first very small size, and a notebook, but can project a maximum of 180 inches of the picture, please a large volume problem, and power consumption is only 50-60w." "Bo said. In his view, the traditional projector has not been able to fire in the home market, because the projector has some drawbacks. First of all, they used halogen bulbs, nominal 5,000 hours, actually used 1000 hours, it turned black. Second, can not switch at any time, the need for cooling time, mention of large, hindered such products into the family. In fact, the vast majority of traditional projectors for the office environment, the market can hardly find a special projector for the home market. And the pole meter is specially designed for the home market, its light bulb used the German Osram LED technology, the life of up to 30,000 hours. Bo revealed that the next step will continue to be in the software and appearance optimization, software to enhance the experience of the game, so that the smartphone into a touch-style game handle, synchronous gravity sensor sensors. In terms of product appearance, the next generation of products will enhance the artistic sense of product design. Elwyn)