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has a study that says IE browsers are 4 times times more likely to click on Web ads than Firefox users. The study found that most IE users are not technology users, "they will click on pop-up ads to inform them of the system's events." "And Firefox users can distinguish between what is an advertisement and what is a system dialog box."
In fact, I prefer not to use technology to distinguish between users, but to know whether or not to distinguish. Firefox users are more informed users, and IE users are more uninformed users. Although the percentage of Firefox users who click on ads is low, they will consciously click on the ads they are interested in, so for advertisers, the users who click on the ads are more valuable. And IE users are often late hit ads, advertisers get is invalid users.
1999 years, the Web page of the banner ad clicks usually up to 2%~5%, now, most of the production of beautiful flashing flash ads less than 0.1% clicks. Although the total amount of internet advertising is still strong upward momentum, but it is clear that the effect of online advertising has been declining.
said very tragic, the most valuable to advertisers that part of the informed user, has long been on the Web page moved to move something produced antibodies, you move, he turned a blind eye, each has a certain history of the Internet users, have acquired such skills. In the end, online advertising seems to be a mistake to click.
The first paradox is: advertisers want users to actively click on ads, and active Click ads are often uninformed users.
The second paradox is that the advertisers want most of the users, often the people who know how to block ads.
The third paradox is that the more ads you want to attract eyeballs, the easier it is to ignore them.
The fundamental reason is that the Internet advertising form of guise, has entered a dead end. If the traditional Internet ads are like Google AdWords, as per the number of clicks, it is estimated that Sina has long been starved to death. Of course, the advertising effect does not have to be reflected through the click, especially the brand advertising, image advertising, as long as users see, may have the effect. But the problem is that users are getting impatient, and browsers with AD filters are becoming more popular.
Firefox has a very good advertising filtering extension Adblock Plus, which belongs to the Firefox prerequisite extensions. Do not know whether the future IE7 also provide advertising filtering function. If the browser and network advertising relationship, eventually become anti-virus software and virus relationship, I do not know who this is the sad!
