Bo secretary of the coat involved in the electric dealer: line online under the same price

"Billion Power Network News" November 6, billion power network learned that for the Bo Secretary to produce and sell women's cashmere coats Beijing Alleying Garments Co., Ltd. has been involved in the August this year. The company's head revealed that the main is to do the electrical business is expected to standardize the price of Cashmere coat network sales, keep line under the price of the same.

the cat flagship store

In recent years, E-commerce as a new sales channels more and more influential, and Bo secretary of the Cashmere coat of many agents, distributors also had a long time ago to put the goods online sales, resulting in such products in the network price is uneven. "And do not rule out the possibility of a genuine." Therefore, we believe that the current situation of network sales greatly impaired the Bo Secretary of the brand image. "Alleying related to billion power network said.

Therefore, Alleying decided to do her own Bo lady cashmere coat of the electric business, specifically prohibit agents to do online sales, thus standardizing the network price system. It is reported that the Alleying has been in the days of Cats, Jingdong Mall and Taobao opened a wave of cashmere coat official shops, and product prices to keep the same as the offline counter. Billion power network to understand that the Wave division of product quality control is very strict, in the profit margin only about 50%, lower than ordinary clothing.

according to a Amoy network of data, the same as a wave of lady cashmere coat price is almost the same, although not every store prices and stores consistent, but you can see that Alleying has begun to strictly control the price of agents. Alleying, the head of the electricity company revealed that the Boer cashmere coat will not join the price war, but will moderate participation in some marketing activities, and will put the marketing investment control at a reasonable level. "Because the quality of products is our core value, so we will put more money in production above, in order to promote product quality promotion." ”

Ms. Bo's cashmere coat is also in Taobao and Cat shopping mall for distribution, Alleying to the online distributors to collect agent security, for violating the price policy of the Distributor will deduct margin, the dissolution of cooperative relations. The owner of its electric power also said it will gradually standardize the sale of agents in the online situation, and gradually standardize the market.

It is understood that, in addition to the days of the cat, Jingdong Mall and Taobao, the future Alleying Garments Co., Ltd. will also expand sales channels in other electronic business platform to expand the influence of the brand online. At present, the third party on behalf of the operating company Beijing Partners responsible for its sales in the Beijing-East Channel.

Alleying, the head of the electricity business, said that the company supports Alleying to operate its online coat business alone. It is understood that the Bo Secretary of the category is not an example, Bo secretary of underwear and other brands in the day Cat Mall has stores.

Billion power network to understand that Alleying Garments Co., Ltd. is "Bo" Brand Women's wool (cashmere) coats, fur, fur and other products agreed to the long-term authorized manufacturer, the mainland region sales agent. Alleying has 1300 stores and special counters in the country, selling only Ms. Bo's coat.