Bo Secretary: Three year increase to 2000 stores

Source: Internet
Author: User
Keywords Men's Brand Bo Secretary City marketing brand operation
Tags design development international holdings market marketing marketing network network operation
"Our Beijing News center reporter Li Xieying, Yang Yambo 19th," Bo Secretary Deng (3998) recently held in Beijing Men's strategy brand conference. Bo secretary of the men's general manager Ganlimin revealed that in the next three years, Bo secretary of the men will improve a two or three-line City Marketing Network, the total number of stores is expected to reach 2000.   According to a senior source, Bo Secretary, Bo Secretary in the successful development of the market in the United Kingdom, the future will not exclude the U.S. market. Successful landing in the United States market, Gao Dekang, chairman of the Board of Directors of International Holdings Limited, said May 26, 2009, the International acquisition of Bo secretary of the company's menswear business, not regularly invited France, Korea, Hong Kong and other famous designers on-site guidance, and with international well-known design companies,   The Chinese classic national style and European fashion perfect combination, and constantly improve product grade and competitiveness. In the continuous internationalization of the same time, Bo Secretary for men to actively explore the mainland market.   Ganlimin, general manager of the company, said in the next three years, will improve the first and two or three lines of urban marketing network, the total number of stores is expected to reach 2000.   Expand the mainland marketing network innovation men's clothing brand China Apparel Association executive Vice President Yiang think, Bo Secretary to absorb the international advanced design, marketing and other new ideas, independent innovation Men's brand, into the market for more than 5 years, has achieved annual sales profit of more than 40% speed growth performance, broke out the revitalization of China's apparel industry new road. In addition, in April this year, the Bo secretary of the Shanghai Brand Operations Center has been put into operation. The Center set product research and development design, marketing planning, brand promotion function in one, for the overall upgrade and market expansion to provide a strong guarantee. At present, Beijing's former stores, Shanghai Nanjing Road Store, Nanjing Xin Jie Kou Shop has been implemented, the other key City Grade Life Museum site Construction is also being intensified.

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