Bonas "Sky-high stocking": from 26 yuan to 9900 yuan "extraordinary journey"

Shanghai Beauty Kindergarten Sew in Taobao auction platform released 5000 Yuan Bonas "sky-high stockings" information has been occupying the major sites and well-known forums, netizens have taken the fun to browse the auction site, reprint and comment. It is inconceivable that the auction price has soared to 9900. 　　The original supermarket retail only 26 yuan a pair of ordinary silk stockings but for the first to sell to 9900 yuan, this pair of stockings exactly what kind of "extraordinary journey"? "Sky-high stockings" this ordinary face "sky-high stockings" auction wind intensified, but also Bonas this stocking brand pushed on the cusp. According to the official officials said, the so-called "sky-high stockings" is only a note with the first prize information supermarket price of 26 yuan of ordinary silk stockings, due to Bonas this year to hold the theme of promotional activities. The activity tentatively lasts three years, in the national sales channels, such as Ultra, department stores, needle cotton shops, chain stores and so on. Activity is very simple, consumers as long as the packaging outside the redemption 16-bit code to send text messages, you can get the winning information, you can also log on to the active website. Similar activities among the major brands have long been common, Bonas the main purpose of the event is still to establish a brand and consumers of an interactive relationship.　　The first winners of the event were 6 (the auction is indeed one), and the first few lucky people are scheduled to travel to Italy's cities in mid-October. Sky-high auction, Bonas Enterprises do not have the right to interfere Bonas party at first surprised to smell Taobao auction "sky-high stockings", then suspected someone with the help of Bonas brand malicious speculation or even illegal enrichment. If the evidence is substantiated, it will not be ruled out by legal means straight. But at present by the public opinion of the uproar of "sky-high stockings" auction Although not Bonas merchants, indeed because of Bonas promotional activities and real existence, sew auction behavior within the scope of the activity rules allowed.　　As for the lucky consumer how to dominate "Italy tour" quota, purely individual behavior, Bonas has no right to intervene. Sew: Look forward to a higher price. It is understood that this April, the auctioneer sew to buy Bonas brand silk stockings and unexpectedly the first prize of promotional activities-free Italy 7th tour. Holiday Hobby Walk Sew deeply Guangxi, Guizhou and other remote areas of children living and learning conditions of simple, consider repeatedly, decided to publicly auction this pair of precious silk stockings, the quota transferred to others, and then the proceeds as a good money to help children to add stationery, building a reading room or playground. At the same time, sew stressed that the recent "Guo Meimei incident" so that she was disappointed with the Chinese Red Cross.　　She wants to complete this public welfare activity by herself and the strength of the vast number of netizens. At present, the stockings auction price has soared to 9900 yuan, seemingly eager to resell sew but no movement. In this respect, Sew explained: "I just want to get a higher price, for children to win more things, to maximize the improvement of their life and learning conditions." ”