Bonhams Real estate owned Baolong Electric Business Project formally and Yi Yitao Team established cooperative relations

Absrtact: September 4, a day ago, Baolong Real Estate's Baolong Electric Business Project formally with the Yi Yitao team to establish a cooperative relationship, the launch of the pilot deployment of intelligent trade Circle products. This is one of the important measures for Bonhams to try to diversify and open up in the field of electric business. Bonhams

September 4, a day ago, Baolong Real Estate's Baolong Electric Business Project formally with the Yi Yitao team to establish cooperative relations, the launch of the pilot deployment of the wisdom of the trade circle products. This is one of the important measures for Bonhams to try to diversify and open up in the field of electric business. Bonhams is speeding up the exploration of viable routes for the development of real-world commercial lines and the development of two platforms within the same system.

It is understood that Yi Yitao once as Alibaba international trading platform technology leader, Wanda Electric CEO, roaming the Internet and commercial real estate industry, the man, in 2014 after the CEO of Wanda Electric Business, turned to focus on the traditional commercial real estate O2O field. The cooperation, the team will summarize the results of early experience, and the wisdom of the beginning of the business circle products into the project, for the Baolong to provide quality O2O services, and further explore the development of a diversified way. Bonhams will also fully integrate, play the characteristics and advantages of different platforms, focus on providing businesses and consumers with multi-platform support, to create a better shopping experience.

How to understand Yi Yitao's wisdom Business circle?

Yi Yitao believes that the Bonhams shopping center has its own customer groups and brand influence, to do is how to use the Internet technology will be online under the line completely through, and then achieve two-way linkage. First of all, the wisdom of the business circle can bring three benefits to consumers, the first is the benefits, the second is convenient, the third is entertainment; Secondly, for shopping malls and businesses to gather consumer demand, provide more personalized services, quickly gather a large number of user groups. and to multi-directional promotional channels, precision marketing methods, and effectively improve the sales performance of shopping malls; Finally, for shopping malls owners, as users gather, shopping malls can be based on the platform to accumulate a large number of data for reference, so as to continuously gain value-added, to achieve asset appreciation.

It is noteworthy that the Po-long electric business is not focused on with the traditional electric platform recklessly scale and price, but also different from the positioning of the national electric Business platform. Bonhams mode is 1 shopping malls corresponding to 1 platforms, offline shopping malls are regional characteristics, have their own business district, to do is to continuously study the preferences of these hundreds of thousands of consumers, to meet the needs, become an integral part of consumer life.

Bonhams's diversified electric quotient strategy

It is understood that the mirs under the independent development and operation of the electric business platform "Bao Long Plaza Online" Since the end of 2013 in Fuzhou, Jinjiang starting station on the line since the industry's extensive attention from all walks of life. The current single station active user has reached more than 300,000. July 2014 officially launched the market in the era of Electrical Business 2.0 value concept, that is, social-driven shopping platform for trading. New concept of the platform on the line has been recognized by many Parties. Bonhams is not willing to be satisfied with the state of self satisfaction, the Yi Yitao with the strong hand in hand, is hoping to introduce more new forces, try to diversify the development model, the large data and O2O model to further strengthen. Although Baolong electric business with different platforms and operating mode in each mall, but the future will be from the underlying services, data analysis, membership information and other aspects of the system to get through, and strive to maintain a consistent optimization experience, and finally complete a new unified platform.