Book Dealers play Mo Yan Marketing war price increases 20% still hard to find

"Mo Yan Hot" will directly drive a round of Chinese http://www.aliyun.com/zixun/aggregation/38864.html "> Literary works of the network sales boom." Overnight, Mo Yan book price rose nearly 20%, even so, still a book difficult to find, limited inventory was robbed empty.

The first to launch the attack is the major electric platform of the book channel, with the help of users of Mo Yan Works of concern, have launched a marketing campaign, quickly launched the "Battle of Mo Yan." Each big electricity business book channel has hung out Mo Yan's big propaganda photograph, Flash launches Mo Yan Special promotion page.

Overnight, book prices rose rapidly. A Amoy NET data show, Mo Yan book price rise reaches 10%-20%. Take "Frog" as an example, the current net average price is 19 yuan, compared to two weeks ago the average price of 16.2 yuan significantly higher. Huihui Shopping assistant statistics show that the Beijing-East Mo Yan Book price ratio reached 79%, Amazon China is 37%, Dangdang 32%.