BookingNow: This app wants to be a Uber in the hospitality industry.

Lead: Booking now is a hotel reservation App that can take advantage of the user's GPS location to provide the last-minute deals near the hotel. Suddenly as a night spring breeze, thousand trees million pear blossom. As if in one night, all startups started the "uber process, booking now is the latest example. Booking now is a hotel reservation App that can take advantage of the user's GPS location to provide the last-minute deals near the hotel. The app is a new service from the hotel reservation website Booking.com (Plantronics), which is designed to attract tourists who are rushing around in the hotel. It allows users to book rooms up to 48 hours in advance and filter hotels based on preferences of users. For example, whether to provide breakfast, parking spaces, free Wi-Fi, and a restaurant and price range. In some cases, hotels tend to make better deals at the last minute when vacant rooms need to be filled. Completing the transaction on booking now is as quick as it is on the Booking.com website, which is much more convenient for travelers traveling on the road. Booking now offers such a similar Uber service is not a whim, because of the impulse to book Hotel behavior is becoming a very promising market. According to a report by PhoCusWright, a global travel market research firm, about One-fourth of users will check in on the same day or the following days after they search the hotel on the mobile end. Another report from Expedia, a travel reservation website, shows that 92% of tourists think they are more or less spontaneous in booking a hotel. PhoCusWright's report also notes that hotel bookings completed on mobile devices are concentrated in the last minute. More than 70% of the mobile bookings for online travel agents (OTA) occur within 24 hours of check-in. The advantage of booking now is that it has a database of 580,000 different properties available on Booking.com, including beds, breakfasts, villas, snow houses and tree houses. Using these data correctly will provide an excellent hotel reservation experience for users of booking now. But booking now is not without rivals. Over the past four years there have been numerous apps such as HotelTonight, Roomlia, Secret Escapes (i.e., former Justbook) and Blink (which have been acquired by Groupon), all of which offer location-based last-minute hotel booking services 。 At present, the Uber App that wants to be a hotel industry can only be used in the U.S. market. But its spokesman said it would be global in the coming weeksMarket, the Android version will also be online.