Books to read in the age of large data

Secretary General of Information Research Center of Chinese Academy of Social Sciences, editor of internet Weekly

1082 late one night at about 12 o'clock, Su Dongpo was so drunk that he staggered home, "Jia Dong." Knocking at the door should not be. " Catch up with others, the next step should be the jump over the jump, but Su Dongpo did a cool thing at the time: "Leaning on the staff to listen to the river." "From the immediate moment of urgency, to appreciate the sound of the Yangtze River." This is one of China's four major inventions of the birth of movable type in the years that happened. The n.0 version of this year's typography--the big data that focuses on coding and decoding--comes to us. Why don't we put aside the rush of trivia in the Internet and read a few detached books to hear the age of the nine-day Milky Way.

Looking at the Internet from God's point of view:

What technology needs

Kelly's "What Science and technology needs", like the "View of the Sea": "The Journey of the Sun and the moon, if out of which; brilliant, if out of it." "The translation of this book can be more noticeable if it is more distinctive, such as" web-creation gravitation ". In this book, Kelly in the tone of God: "From the cosmic point of view, information is the leading force of the world." ”

Following the strokes, people who read the Bible look familiar: "In the initial phase of the universe, that is, immediately after the Big Bang, the energy control exists." Radiation was the only existence, and the universe was a cluster of light. Gradually, the universe expands and cools, and matter becomes the dominant. The matter is blocky and unevenly distributed, but its crystalline nature creates gravity and begins to shape the universe. As life emerges (just around the human periphery), the impact of information rises. The information process we call life controls the Earth's atmosphere billions of years ago. Now, another information process-technological elements-is conquering the earth. ”

The internet is like a century of huge stars, we are exposed to it, often only to see the local, so it is confusing. This book with a grand vision, our eyes on the internet, from the eyes of the dazzling small things, and then pull away to the cosmic scale, let us see the Internet, what is the giant star.

Kelly said: "I hope this book can illustrate: the creation of the single line of the universe, biology and technology strings into a creation." Life is not so much a miracle of matter and energy as an inevitable product. Technology is not so much the antithesis of life as its extension. "By this large scale, information technology and life technology are completely the same, they are not the first few tails of the industrial revolution, but they bring a completely different world from the Renaissance."

Kelly is the American internet thought leader. He can make you see what your ten grandchildren are seeing when the internet winds up at the end of the world. Just like the steam engine invented 300 years later, the Chinese people see what it means.

Internet evolution: The origin of new species: the cornerstone of the Internet's thinking

Chiong is the most prominent Internet thinker in contemporary China, the number-one philosopher of the digital forum, and he plays the role of contemporary Darwin. Kelly asked Chiong a philosophical question: what is the Chinese faith? Chiong replied: The Chinese believe in the oneness of Heaven and Man. Kelly did not understand the mystery (Chiong in response to his "runaway" theme: the relationship between life and technology). Kelly that Heaven (technology) will devour people (life), and Chiong realize the unity of heaven and Man.

The origin of new species is the Chiong version of "Evolution". He pushed the source of the Internet's thinking to the core source of the first enlightenment, in order to make a second enlightenment on the new cornerstone. If the modern gene of human self-consciousness is called a species, it can be said that the first enlightenment formed a species in the industrialized age, and the second enlightenment will form a species in the information age. As the Origin of species, "The beacon of the emancipation of the capitalist Industrial Revolution", the origin of new species declares: "150 years later, when the internet connects the world, new species are born." "The origin of new species" let us witness a great era rising like the sunrise.

The meaning of bottom-up generation: The age of Big data

The significance of the management of large data is to play the role of "single" (Order, consumer) in the process of "human single Oneness" as the third generation of human management.

Schoenberg was called "one of the first data scientists to have an insight into the trends of the Big Data Age", the Economist said, "He is one of the most respected authoritative spokesmen in the Big data field." Schoenberg's Big Data Age: Great changes in life, work and thinking, and delete-Big data trade-offs for the upcoming 2013 Big Data, the year is right.

The big data age talks about thinking change, business change and management change. Among them, I think the more characteristic is the part of thinking change. Schoenberg that big data will shift people from a desire for causation to a focus on correlation. Some people do not understand this, in my opinion, this judgment is no problem. Causality is the serial computation, and the related relation is parallel computation. The internet is a distributed parallel computing era, with the evolution of the organization to the topological structure, our social relations will determine the vertical causal relationship from top to bottom, and turn to the flat relationship of generating order from the bottom up. Causal relationships often mean determinism, and relationships often mean decisions or decisions. Our thinking needs to adapt to this change.

Schoenberg also believes that obsession with accuracy is a product of the age of information scarcity and the analog age. Only 5% of the data is structured and can be applied to traditional databases. If chaos is not accepted, the remaining 95% of the bulk of unstructured data cannot be exploited. Schoenberg is very knowledgeable about the trend of "people must conduct data analysis locally". This is where he is really strong as a big data expert rather than a physics expert.

Air precision guidance is good, but there is no real bombing of Saddam Hussein in Iraq. Schoenberg is tantamount to advocating the use of ground-dispersed nodes, like the Libyan militia, which are interconnected with large numbers of data, eventually locking Gaddafi's position and relying on human power to resolve the battle.

The resurgence of strong relations: the Great Connection

2013 business will enter the Nomura Institute predicted "reversal of production" (Ma called C2B) stage. In the past, organizations have established structures along the direction of concentrated producers to diffuse consumer radiation. After the reversal of production, it is in the opposite direction, from dispersed, to the center of the consumer end, to the concentration of producers to organize business. With this corresponding network problem, it becomes to find out "decentralized, to the center of the organization, what is the structure of the existence."

Now the network is more consistent and optimistic about two kinds of structure, first is the Small World Network, followed by scale-free network. The small-world network also has strong relationship structure and weak relation structure. The last period of time weak relationship is more popular, recently the United States suddenly popular strong relationship. Recommended Christakis and Fuller's "big connection", because the book is about the strong relationship, is currently the forefront of the United States Internet.

Strong relationship is about the relationship of "friend of Friends". Strong relationships are more important in triggering behavior than weak joins represented by six degrees, and weak relationships are more important in conveying information. The test of strong relationship structure is amazing, for example, if your friend's friend is obese, you will unknowingly be infected by this person and become obese. Using this principle, you can make your products, services and experiences spread as quickly as the epidemic.

However, an internet industry boss told me that the Internet may be the future of the United States strong relationship, and China's weak relationship between the dividing line. I can't judge now, it will take some time to come to a conclusion. However, regardless of which model eventually prevails, the trend of small-world networks needs special attention. It is the locations of Apple and Google to control the next generation of wealth.

Grasp the infinite possibilities between entity and virtual:

"Wet Economy"

The last book introduced by B. Joseph Pain (b. Joseph Pine II and Kim C. Cohen (Kim C. Korn) are also masters of the "wet economy". For large data, it is equivalent to the home work method, is a superior micro management treasure.

The master is the appointed Enge, he is the representative of two famous American business models-experience economy and mass customization. I remember years ago when I accompanied the Enge to Tsinghua University to popularize the experience of economic knowledge, those students of science and engineering to experience the economy is still a blank face. But in less than five years, the experience economy has been burning all over the river. For the wet economy, it doesn't matter now, and what you can expect is that by reading, you can take years ahead of others to follow and follow.

From the general economy to experience the economy, the effectiveness of the actual combat, is the pursuit of high-end value-added, avoid the "Made in China" that kind of low-end operation. Therefore, the most need to read this book, should be hit the price war stun, occupy the market wake up to find no profit businessman, or want to win with digital technology, hope to win like jobs, ambitious young people. Read "Experience economy" the author of the "Wet economy", you can experience the economic "heart", and is conducive to the experience of economic operation Landing. In the most practical sense, this is a guide to the planning and operation of the experience economy.

Reading this book helps answer the question: as a manufacturer (or a consumer), how do you value the experience by increasing or decreasing interaction with atoms (or bits) in the real (or virtual) space? These experiences will "integrate space, kind and time into a cohesive and integrated reality".

The 2012 Internet Experience Economy era will come true, Ma said. The book comes at the right time. After 2013 years of business, who can not put the net effort and online work together, on the one hand to experience the ultimate, on the one hand to the ultimate technology, who can not in the big data era to get like jobs-style success.