Boomerang Commerce developed the latest product "Dynamic Price Optimizer"

Absrtact: Former Amazon and eBay veteran guru-Hairehanan Guru Hariharan is now looking to revolutionize the way retailers sell their pricing and sales through their start-up boomerang commerce, which provides real-time analytics and dynamic pricing for retailers.

Guru Hariharan, the former Amazon and ebay veteran guru-Hairehanan, is looking to revolutionize the way retailers sell their pricing and sales through their own start-up boomerang Commerce, which provides real-time analytics and dynamic pricing for retailers. The company also received a 8.5 million dollar first round of financing.

It is reported that Boomerang commerce based on the concept of real-time analysis and dynamic pricing for retailers to develop the latest product "Dynamic Price Optimizer" (Dynamics prices Optimizer) this retail application. The application can help small businesses recruit more customers by analyzing the price of competitive hand products in real time. The company says online businesses that currently use the "Dynamic Price Optimizer" technology have already ushered in about 5% per cent of revenue growth.

In fact, the purpose of the dynamic price optimizer is to help online marketers to find a balance between profit and reasonable pricing in ways that include more than 100 data on competitor prices. It is reported that "dynamic price optimizer" can be long-term business pricing strategy for testing, measurement and improvement, and the application of the selected data analysis indicators can be based on the needs of the business to qualitative personalized customization.

"Prices are a key factor in consumers ' decision to buy online, so retailers need to pay constant attention to prices while guaranteeing profits," he said. And we can give businesses an unprecedented competitive advantage by using the ' Portfolio Theory ' (portfolio germ), real-time application learning, and ' Game Theory ' (game germ). Boomerang Commerce founder and CEO Hairehanan said.

It is reported that boomerang commerce will use the financing of the 8.5 million dollars to strengthen their own engineers and marketing team, while continuing to develop other retail applications to further support the platform. After this round of funding, Scott Jacobson, the general partner of Trinity Ventures, Menander (Karan Mehandru) and Madrona Venture Group, will join the company's board of directors.

"For most consumers, price is the most important factor in their decision to make a purchase." And with the popularity of mobile devices, consumers can now almost effortlessly compare prices, which is why companies such as Amazon set up large parity teams and used sophisticated technology to try to beat rivals in price. Menander in the media announcement.

Other sources say that companies such as Staples, the US's second-largest retailer, Groupon's online retail service, Groupon hereby, mobile E-commerce platform DHgate and the US electronics retailer RadioShack are already using the software, And thus achieved good sales feedback data. (Tom)