Borrow TRADEVV Dongfeng to open up global business opportunities

Since 2008 http://www.aliyun.com/zixun/aggregation/37831.html "the > Crisis has swept the world, the luxury market has cooled dramatically, and located in the pyramid of the top jewelry field is quietly carrying out a big shuffle of the industry. The traditional first-line jewellery brands have been hit by the economic crisis, while cutting spending to reduce operating costs, but to maintain their brand image resolutely maintain a condescending stance will never discount; On the other hand, some small and medium-sized jewelry brands for short-term benefits of a big price war And the Hong Kong Jewellery International Limited has found a unique path to success on the basis of its own efforts. According to the company's head, Miss Li, Hong Kong Jewellery International Limited 09 sales almost unaffected by the economic crisis.

According to Miss Li, one of the winning advantages of Hong Kong's jewellery International Limited is its precise market positioning. According to data analysis, no matter in which country, there is a need to consume the diamond ring because of marriage demand, that is, "rigid demand", that is, based on the inherent cultural background of consumers, in marriage to buy diamond products become a necessary link. Even if the financial crisis, they may no longer need a lavish wedding, but the demand for diamond ring will not change, perhaps consumption will fall, but the number of the consumption of small changes. So, during this period, the Hong Kong Jewellery International Limited, while reducing the amount of other gold jewellery production, increased the manpower and resources in the development and production of the diamond ring, which is the prerequisite for the company to have a steadily increasing customer and a growing market share during the economic downturn.

Hong Kong Jewelry International Limited winning advantage of the second, is its unique product creativity. The company has a solid research team, emphasis on High-tech integration in jewelry, pay attention to "science and technology" and "creativity", according to the collection of international jewelry fashion information, played the traditional elements and fashion elements of the creative combination, will have more than thousands of years of traditional Chinese jewelry culture into a large number of modern design elements, So that the jewelry products without losing the traditional culture, but also has a very strong sense of fashion personality, full of oriental mysterious charm of fashion gold jewelry products have been welcomed by customers all over the world. As the saying goes, good steel used in the blade, this heavy design, emphasis on the concept of product positioning, in the international line of jewelry brand has been proven to be successful licensing ideas, but in China, the jewelry industry started late in the country, have the courage and ability to do so few.

Hong Kong Jewellery International Co., Ltd. winning advantage of the third, is its high product price. Hong Kong Jewellery International Limited has its own jewellery processing plants, and engaged in jewelry wholesale and retail business, has a mature and complete jewelry category, including diamond mosaic, thousand gold jewelry, K gold jewelry, as well as gems, pearls, jade and other products, and wedding jewelry, men's jewelry and other professional jewelry. Despite the complete jewelry category, quality, the company or the spirit of "let customers, customer satisfaction is the first" business philosophy, through the TRADEVV Platform for network promotion and sales. Through the direct marketing system provided by TRADEVV trading Partners (www.tradevv.com Trading Partner Network), Hong Kong Jewellery International Limited provides the quantity of goods that traditional sellers cannot provide, and reduces the commercial inventory, saves the cost, provides the advantage service, and establishes its own competitive advantage. The intelligent search system provided by TRADEVV brings at least 2-3 valid orders per day to the company. With TRADEVV cooperation, so that the company has a better development environment, in 2009, Hong Kong Jewelry International Co., Ltd. produced 95% of the successful export of jewelry exported to Europe and the United States and received wide acclaim.

Hong Kong Jewellery International Limited winning advantage of the four, is its perfect marketing market system. According to Miss Li, the company's development process, also experienced a "brand positioning is not accurate, brand core value is not clear, lack of personality, brand temperament tends to be similar to the same" domestic jewelry manufacturers face a bottleneck, after a painful "breakthrough", and finally realized that to make their own products to become the leader of the peer, you must "Go out, get in", and this must have a comprehensive service to provide information platform and promotion platform, so, after careful choice of Miss Li found Tradevv, because this is the best in the country at present an overseas promotion of E-commerce network, is a strong PR communication team and marketing experts team, is called the domestic overseas promotion net pushes "The Pearl", and the TRADEVV cooperation for the Hong Kong Long this jewelry brand development growth has paved the sustainable development healthy road.

In the end, Miss Li also sincerely to TRADEVV put forward a few views and suggestions: First, the hope that the website system can be more stable; second, the number of products to be published on the site can increase the amount of the third is to provide a customer information download function, in order to maintain more long-term contact with customers. Open communication let TRADEVV and customers go closer, I believe such exchanges will also make the cooperation between the two go farther!