Boss: Entrepreneurship is far more difficult than working

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Foshan University students pioneering incubation base has a group of young people full of ideals and passion. Reporter Chen Feng

Foshan University students pioneering incubation base has 10 teams stationed

There are flashing creative ideas in the head, action on the courage to do on the job, the young is an irresistible gesture into the workplace; At present, the Foshan University student incubation base has 10 teams stationed, most of them are first-time entrepreneurs. This government-built platform for young people to realize their dreams is not utopian, and the hardships of entrepreneurship can only be felt in them. Tired and tears, some people choose to insist, but also some people choose to leave.

Wen/journalist Gao Minhua

Trying to start a business is a lot harder than expected.

The autumn of Foshan, is still shrouded in high temperature, Foshan university students in the incubation base of Zen City Network snail E-commerce Information consulting company office is not open air-conditioning. "We usually open the window in the morning and turn on the air-conditioner when it is hot in the afternoon." "See the reporter visit, He Yuhao this shy big boy embarrassed to say, although the base provides the office environment, but the electricity is to own dig, so usually can province then province."

"Starting a business is not as simple as expected, good ideas need to be promoted, get the market recognition is really good; the perfect plan may encounter a lot of unpredictable small problems, these are not thought before the start-up of the difficulties." "Speaking of the experience of entrepreneurship, He Yuhao, the big boy who graduated in 2011, sighed a long sigh first." "The first venture has not graduated, at that time, group purchase site Wind, and others to do group buying, before long to encounter a large number of group purchase site failure." "He Yuhao recalls, the first venture failed, the spring festival back to Foshan New Year, met the start incubation base of Foshan University students, and then with the students to create the current" net snail.

"Start by envisioning a new business model that encourages businesses to become mutually profitable." The first choice is the most popular Oriental plaza to promote, but even if the words to persuade, do activities to promote, businesses do not seem to have the power to match the hairpin. He Yuhao hands on both sides of the nose, helplessly said, "I think there must be improvements in the place." ”

In the brief contact, the He Yuhao in the pioneering work encounters the hardship and the helplessness to be completely obvious. In Foshan University students pioneering incubation base, a graduate of the choice of entrepreneurial young people are not individual, they are almost all, with a dream, in the reality of hard work.

In the software industry Park, building 8th, 9 floor, is the Foshan University students pioneering incubation base. Here the environment is comfortable, the network unobstructed, but the business is the ideal and the actual continuous running-in process, a clearance and a clearance of the discipline, let these young people often into thinking ...

"Investigation" details determine success or failure, timely application for patent protection

For the ideal or for survival?

Animation is a lot of love, incubation base in the animation studio, is a commitment to corporate promotional films, cartoon image design services in one of the creative institutions. Interest and occupation, but the person in charge Tan Yin met a realistic problem. "Now the company is in the initial stage, the team also faced with the majority of entrepreneurs like the lack of talent, money and other issues." In order to survive, we can only undertake the outsourcing business of some large companies. In this way, there is no time and energy to develop their own work. ”

Suggestion: Survive first, innovate again

Foshan University students pioneering incubator base of entrepreneurship Xiaozhiliang suggested that college students before starting to figure out three things, the first is to choose their own "want to do" things, many entrepreneurs have met this requirement, the second is to do "can Do" thing. Most entrepreneurial teams are faced with fewer teams and less strength, and the most important part of this phase is to identify their own customer base. "Do more research, active door-to-door", in the case of independent open market, customers should be designated as a number of large companies, for them to do the service; The third is to understand what is "can do", that is, can make money projects.

Product innovation, the market is difficult to promote?

He Yuhao of e-commerce of net snail the current confusion is that their company's current business is not able to obtain the approval of businesses and consumers, resulting in a shortage of venture capital. In fact, his company is trying to pass a new rebate model, will consumers, different sectors of business and network platform bundle, and ultimately realize the various gains, the company from the beginning of this March to choose from the Oriental Plaza shopping District, the cooperation of businesses including catering, apparel shoes bag, beauty salons, education and training, household appliances and other industries. But the business actively participates in the promotion degree is not high.

Suggestion: Breakthrough from single industry

Entrepreneurial mentor Zeng Lin pointed out that the E-commerce team's experience and customers are very important. He suggested that entrepreneurs first must be "inside pedestrians", the accumulation of capital to find the right positioning, the use of existing networks to operate. "I suggest you focus on finding an industry as a breakthrough, such as cinemas, karaoke, some chain stores, etc." Xiaozhiliang suggested that, as a newly established company, the first should learn to package, such as the company as a whole or the company in charge, and secondly, for some can apply for exclusive rights of products or technology can apply for a patent. These two ways can increase their intangible assets, to make up for the shortcomings of their physical assets.

What about the lack of talent?

Founded more than a year of Hao Tuo Software Co., Ltd., is the incubation base of "Big Brother", is committed to the textile industry software promotion, has begun to profit. Team leader Huang Anxiety is: "Now all the business of the company I almost want to do it alone." As a new entrepreneurial team, how do you attract high-end management talent when you grow up early?

Suggestion: Train the core team

Xiaozhiliang said that the IT industry is not in fact the technical talent, but familiar with the business model and management of integrated personnel, for such talents, small enterprises generally difficult to recruit from the community, but should be their own training.

Remind】

Never start a business without working

Dr. Shang from Guangzhou, who has been in the IT industry for many years and watched the success and failure of many entrepreneurs, asked young people first: "What is the business for?" Tan Yin replied that his first venture is derived from interest, followed by the development prospects of the animation industry, to make money, and finally want to make some contribution to Chinese animation, to increase their sense of achievement. But Dr Yuan responded: "It's better to go straight to a big company." ”

Shang said that he is not to discourage the enthusiasm of college students to start a business, but to point out that entrepreneurship should not be blindness, college students should correct employment attitude, clear their ultimate goal is what. If the goal can be realized by working, that should go to the enterprise, and the risk to the enterprise to bear, and should not simply think about not want to work for others and choose to start a business.

College graduates and unemployed people

can apply for business incubation

It is reported that the Foshan University students pioneering incubation base to software-related IT industry-oriented. The newly-registered college graduates in the Shancheng district and the Laid-off workers who hold employment unemployment handbook can apply for admission to the park if they have viable entrepreneurial projects.

In addition, the current Zen city to the entrepreneurial students to give a series of support policies, such as graduating within one year of successful start-up college graduates, normal business more than 6 months and drive other workers to employment, one-time incentive to 5000 yuan per person venture capital; and subsidized the purchase of not more than 3 years of social insurance and the issuance of 150 yuan per person per month of job subsidies.