Boulatruelle: Guerrilla warfare breaks the bidding monopoly curse

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu search engine market share more and more crazy, but the survival of grassroots stationmaster more and more difficult. One is because the competition pressure is big, stationmaster competes for "The key word" rank like the famine fighting for "the food", gruel, starved to death half. Second, because of the monopoly of bidding keywords, a lot of popular keywords, just do Baidu on the left to bid on less than 10. Although Baidu released the Phoenix Nest system on April 20, 09, but on the current observation results, it is nothing but a formalism, only some of the key words into the "Phoenix Nest", the rest is still in the left, more than half of the Jiangshan.

In any case, you love or not love, hate or not Hate, the world is in the hands of Baidu, not easy to move. So blindly complaining no use, layout good strategy, the implementation of good tactics, risk in seeking victory is the best policy. So how to break the bidding monopoly curse? Boulatruelle to give a little advice is, do not play "Sentinel warfare", "guerrilla warfare." What is guerrilla warfare? For example, we currently have only 10,000 of the force, and a force of millions of great powers to fight, how to fight? Can you stay where you are, wait in a place, concentrate all the troops waiting for him to hit, and then die? The result, though heroic, must have died miserably.

So to guerrilla, will be dispersed, front put long, battlefield uncertain, break through the encirclement and conquer. Words pull back, grassroots webmaster How to fight guerrilla warfare? Boulatruelle gives the following points of reference:

1. Guerrilla keyword

Simply speaking is to do long tail, the energy from the promotion of the popular word to move part of the extension to the long tail word. Many webmasters have a passion for popular keywords, and will put nearly 90% of their energy into those few specific hot words. The result is first, you need to invest a lot of time and energy to do the promotion, and the promotion effect may not be as you wish. Second, even if done on the rankings, your entire site are desperate, as long as the search engine changes, the top word ranked one off, the site is finished.

Therefore, we suggest that the webmaster to spend more energy on the long tail words. Many people may ask, long tail word although good push, but the search quantity is too small how to do? Here we think of a classical formula in the Long tail theory: A very large number (the number of Long tail keywords) x a very small number (the search volume of each long tail keyword) = a very large market. It means that although the search volume for each long tail word is smaller, you can do a lot of long tails, which can still form a very large search flow.

and long tail keyword more targeted and commercial value, because it is the user's search behavior to do a more detailed segmentation, each long tail keyword is a segment of the market, all small segments of the market is an immeasurable big market. and long tail keyword betting less energy, even if part of the word is down right, you still most of the word can maintain a stable ranking, not annihilated.

2. Site Guerilla

Now all talk about "subdivision", market segmentation is to avoid the enterprise by a monopoly of a broad market annexation of a good strategy, the gap between survival. Our site also needs to be subdivided, or as a collection of subdivision groups. I have been engaged in the promotion of medical portal, medical portal should be said that the domestic enterprises in the Network Marketing awareness of the most mature piece of industry, the annual bid on the cost of Baidu is also very large, the natural health of the optimization promotion is very difficult, and easy to be easily punished by the search engine. So in the past when doing the medical portal network is mostly to do a subdivision of the war group, a large comprehensive web site, the rest will be independent of many professional departments, made professional website, the purpose of doing so, one is to enhance the coverage, the second is to pay Paul, to avoid a single site was punished and completely lose control.

Other corporate websites can do the same.

Perhaps you think that an enterprise only produces a product, how to subdivide it? Of course, although there is only one product, the product can not be completely homogeneous, there must be a series, there are models to be classified. For example, I do electric heating bag wholesale, although only the production of electric heating bag, but according to the model, style is different, the product can be divided into cartoon electric heating bag series, mercerized cloth heating Bag series, corduroy electric heating bag series, etc., this each series can be made independent of a website? Of course, this will not only be more accurate to lock your subdivisions Household groups, but also like "has", Baidu how to catch, it is impossible to you annihilated. So this is a thought, specific because of different industries and depending.

3. Dissemination of Guerrilla

Grassroots webmaster to search engines for a living, but can not rely too much on the search engine, the source of traffic is too simple will make the site into a passive situation, once the site is down the right to be punished, truncated the search engine traffic, the site may be completely into a "barren station", so the diversity of traffic sources on the site plays a positive role In doing a good job search engine optimization, we should also borrow power in the social media marketing, enhance the relationship with users in the field, will promote the initiative of marketing in their own hands.

Does Facebook's overtaking of Google traffic show us a new direction for survival and development? This article by suki1987 (Boulatruelle) original published, reproduced please indicate the source (www.toprank.cn), thank you!