Boutique Network: Fashion consumer portal electric shock SNS

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Mention the "Boutique Shopping Guide" ("boutique"), will think of this in 1993, to "eat and drink" mainly dozen newspapers, but at the end of that year, Rong Deng ancient capital of the fashion minyan-"drink red wine, eating brake crab, go to Lufthansa, see" Boutique. ”

In recent years, "boutique" has not stopped the pace of progress, as "fashionable Beijing people's consumption reference and life consultant." "Boutique" in the Internet sector has also set up their own Beijing fashion consumer portal "Boutique network." Today, boutique network is already influential in the domestic fashion consumer information type of integrated portal site.

Relying on the "boutique" series of fashion media resources advantage, boutique network not only in the construction of the portal spent a great effort, but also actively attract netizens attention, through the form of interactive platform to enhance the cohesion and interactivity of the site. In the choice of interactive platform program, the boutique network after careful and meticulous consideration, and finally decided not to use the old blog mode, and using Sing (Comsenz) under the Ucenter home to build SNS Interactive community.

Boutique network will be the new SNS channel named "My Boutique World", highlighting the features of SNS, in line with the young people to embody their own, interactive entertainment requirements, in the "My Boutique World", users can use a word to record the dots in life, you can easily and quickly publish the log, upload pictures, Can share information with friends, discuss topics of interest, but also easy to quickly understand the latest news friends, and friends to play fun small applications.

After the actual trial, the reporter found that "My boutique World" in the group function set up very reasonable, the current more than 200 groups of categories, attracting different interests of different users of the group discussion, fully demonstrated the characteristics of the vertical subdivision of SNS. While the boutique network at the same time rely on its own advantages, give full play to the celebrity, in addition to the current SNS community in the highest popularity of a well-known female host, boutique network is also inviting a satellite TV female anchor into the SNS community. The development of SNS with its own advantages is a major feature of boutique network operation.

In encouraging user interaction, in addition to open roaming (manyou) open platform, the introduction of a large number of fun and fun third-party applications such as friends, car parking, Happy Farm, the boutique also added its own development of the "online hairstyle Design" application, users simply upload their own photos, You can easily design a preview of their overall effect under different hairstyles, very novel and practical. As of press, "My boutique world, the number of registered members has been close to 20,000 people, attracted a large number of fashion, beauty, shopping, the attention of the people, the user viscosity is very high, daily production of feed dynamic quantity presumably about five hundred or six hundred, it can be said that boutique network introduced SNS platform, Not only enhance their own competitiveness to attract the attention of users, but also deepen the product brand value, for the next step to use their own resources to expand the market has laid a solid foundation.