In the replacement of the Bowser network CEO position of the candidate, sent "direct" people of the original Shenyang Gome (micro-blog) General manager of Donghua Zhiquan after the recent gome to Bowser net again shot, the reality of its "national beautification."
gome (micro-blog) announced that on May 23 at a price of 12 million yuan to acquire the Bowser net remaining 20% stake, the latter fully nationalized. The announcement also shows that gome in the overall holding Bowser net, but also to Huang Guangyu control of the Gome's sharp transfer of 40% Equity, the formation of Gome holding 60%, the United States, sharp move holdings 40% pattern.
in this regard, the industry believes that this is a clear signal of the United States Gome exerting electronic commerce. At the same time, Gome is the electric business after the integration of Bowser and Gome online mall "hand to hand" situation is still a big problem. Even some people say, after all returned to the United States, Bowser net this brand may disappear.
for Gome's sales target of 20 billion yuan this year, yesterday (May 28), "Daily economic news" reporter did not get gome confirmation.
completed the relevant delivery in the third quarter
Gome to seize the speed of Bowser net is not unpleasant.
two months ago, Gome announced that its electric platform Bowser Network CEO Zhiquan will retire, only as director of the news. Data show that Zhiquan 2006 founded the Century Electrical Network, September 2010 renamed as Bowser Shopping Network, November 22, 2010, he signed a stake sale agreement with Gome, the bowser network 80% of the equity price of 48 million yuan sold to the latter. Now, the Zhiquan hands of 20% of the final price of 12 million yuan sold to Gome. In response, sources say, according to the agreement between the two sides, including Zhiquan, Bowser network vice President Pengliang, including the entrepreneurial team will leave the Bowser network next June.
"I am still a director of the Bowser network. Zhiquan yesterday (May 28) told reporters that his current position has not changed. He has just begun to comment on his resignation next June and later said he would leave, but it was unclear whether the remainder had left him.
as the return involves Gome's parent company's equity deal with the listed company, Lujiang, deputy manager of Gome's investor Relations department, said in an interview with the Daily economic news that the final delivery was to be completed in three quarters.
gome 2012 Sword finger 20 billion?
in the above plan, Huang Jia centralization shadow if shadow if present.
Data show that Gome's own name platform "Gome Mall" is operated by the new sharp U.S. companies, previously invested 50 million yuan by the establishment of Gome and 100% shareholding, but after the transfer of equity, Gome's shareholding ratio fell to 60%, the United States will hold the remaining 40% stake, The share structure of the bowser net is the same.
"Beijing Gome Rui Electronic Commerce Co., Ltd." registration information shows that the company is a legal person, its legal representative is Huang Guangyu sister Huang. This shows that, as Gome about 30% stake in the large shareholder and the Gome Sharp move wholly-owned shareholder, Huang Jia became the actual control of the bowser network, has the absolute right of speech.
"This is gome to exert the electronic commerce a signal." "Well-known it critic Jia Jinghua thinks.
Lujiang said that the above practice is indeed in the development of the electrical business to clear some obstacles. The plan is also interpreted as a complete realization of Gome's joint venture with its parent company in the electricity business.
It is understood that Gome and its parent company had agreed to each other in the other party to "Gome" trademark operating related products retail business in any form of retail business. In this respect, Lujiang said, electric business in the country wide range of development, such a convention will bring a lot of inconvenience, and thus seriously affect the customer experience. With the joint investment, Huang has agreed to the completion of the acquisition, the award of Bowser, New Rui Mei on the "competition clause" immunity, and give a non-exclusive "Gome" trademark license, the move is also considered by the gome to clear the "power of the United States and the U.S. electric business development barrier."
Lujiang revealed that at the end of last year, Gome will be the new on-line ERP system and its electric business platform integration, involving procurement, logistics, after-sale and many other aspects. According to this agreement, Gome electrical Appliances procurement of household electrical products will be directly to the cost of Bowser network and new sharp beauty, and two of sites to provide logistics, warehousing and merchandise after-sales service.
According to the reporter understand, last year Gome set up the target is two platform sales revenue of 6 billion ~80 billion, now the situation changes, the target will be further improved.
Bowser Network CEO Dingdonghua said recently, Bowser network will be upgraded to Gome nationwide network sales platform, confidence to complete the annual sales target of 10 billion yuan. Gome insiders said Gome Online mall and the Bowser network's goal is roughly equivalent.
earlier, a source revealed that the 2012 Gome demand gome Online Mall and Kuba and Su Ning Yi, the latter this year's sales target is 20 billion yuan guaranteed.
It will take some time to
the profits of the electric dealers
Gome is also trying to ease the pressure of the current loss on the electricity business platform through the above integration.
Gome May 25 released the unaudited results as at March 31, 2012, its first quarter attributable to the parent company's shareholders net profit of 67 million yuan, compared with the same period last year 552 million yuan slipped 87.86%. Among them, the electric business "contribution" is not small. A report by an investment bank noted that losses on the electronic trading business fell 64.3% per cent year-on-year. Data show that the bowser net loss of 194 million yuan last year, the new sharp U.S. losses of 197 million yuan, two accumulated losses of nearly 400 million yuan.
market Personage thinks, Gome continues to push the electric business The strategy is correct, but the influence of the electric business to profit is hard to eliminate in a short time. At the same time, Gome's electrical business after the integration of Bowser and Gome online mall "hand in hand" situation is still a big problem. Shangxiang, vice president of Huaqiang North Online, in an interview with the Daily economic news, predicted that after all returned to the United States, the Bowser network this brand will likely disappear in the future.
at the same time, the traditional appliance chain stores have been existing online, offline business overlap problem, is not very well resolved. "Online sales are up 10% per cent, which could reduce offline sales by 50%." "This conflict is considered by Shangxiang as Gome, Suning and other development of the biggest challenge of electric dealers."
