Boxed's founders were former Zynga employees.

Founded by a group of game developers, Boxed is a start-up that aspires to be a mobile-end wholesale supermarket, which today won a round of $6.5 million worth of a round of financing from Greycroft, first Round and Signia Venture .

In the United States, warehousing malls such as Costco and BJ's have become the first choice for most families to buy daily necessities and food because of their high price. But this kind of supermarket also has the insufficiency, take Costco as the example, first the user wants to enter the consumption must handle one year card, usually the price is above 50 dollars. Second, since the site is usually located on the outskirts of the town, commuting becomes a problem, especially on weekends or holidays where there is a surge in crowds, according to Boxed, which takes 180 minutes on average. This has led to a rise in the consumer threshold for a number of users living in remote areas or without the means to travel frequently.

Boxed hopes to solve the above two points by improving the COSTCO consumption experience for the user on the mobile phone or flat panel, the user simply registers an account and can directly enjoy the service without paying the high annual membership fee. More importantly, most of the merchandise on Boxed also offers free mailing services for users across the U.S.

Although the cost of promotion is very small, but Boxed since the start of 2013 on the line began to provide users with a very attractive way to mainstream FMCG, from the beginning of the U.S. Eastern Market for the full 75 U.S. dollars free postage (data show that the average user per single consumption amount of more than 100 dollars) to the present free distribution of most of the goods, for its sale, whether the volume or the weight of a very substantial goods, such a discount will inevitably let people worry about Boxed profit margin.

Boxed's founders were former Zynga employees who joined Zynga because their company Astro Ape was acquired. Then these game developers without any E-commerce experience left the company to start the Boxed, before the round of financing, Boxed had won the 1.1 million-dollar angel wheel. Currently, Boxed has released IOS and Android editions.