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We have to do a question and answer marketing must design their own ideas, methods, the completion of the system. What do you need to prepare? What do we do? What is the effect? We should all have a clear idea and goal. Directional flow of access to a variety of ways, we most commonly to QQ, search engine optimization, micro-blog, micro-letter, question and answer platform.
Why do the question and answer marketing?
The purpose of the question-and-answer marketing is to improve the reputation, reputation and integrity of the company's products or brands. But in terms of integrity, but also need their own products and services to improve, more visibility and reputation. Let our products exposure to more target customers, so that more customers understand it, familiar with him, trust him and recommend to his friends and relatives.
How to do question and answer marketing?
1. Product Analysis
What are our products? What are their special features and characteristics? Who are our competitors (direct, indirect)? What's the difference between us and them? Why did the customer buy our products?
2. Customer Research
Who are our clients? Where do they all need our products? What are their characteristics? What information does the customer want to obtain?
3, the choice of words
(1) Common words
For example: Egg eggs, goose eggs and so on. Generally speaking, shorter, wide range of applications.
At the same time need to pay attention to the common word and regional general words, such as: wood eggs, some places called soil eggs, some places called stupid eggs, and some places called grass eggs.
(2) Brand words
In short, it is the word that contains the brand! For example: Pyongtaek, ping ze chai eggs, liujiang, liujiang silly eggs.
(3) Competition product words
Which is the competitor brand Word. For example: Liujiang, Liujiang, such as cordyceps sinensis eggs.
Question and Answer type
All the efforts we have only one goal, that is, brand product publicity, Deal! Otherwise, everything is a white work!
So, how do you advertise it?
Our common problems are just a few
First, compare class problems
For example: What is the difference between a wood egg and a regular egg?
Second, the question of consultation
For example: What is the wood egg? What are the eggs? can make the mask?
Third, Brand Word-of-mouth problems
For example: How about the eggs of ping ze chai?
target object or Product function related class problem
These are open around the theme, although not directly related to the subject, but it has the same point as the theme!
For example: What is good to eat during pregnancy?
Through these general words, colloquial words, brand words, and so on to expand the question or answer, so as to enhance our authority, brand awareness or drainage to a certain place!
7. Questions or answers Notes
(1) To be able to solve customer problems, to provide customers with valuable content, do not answer some irrelevant words!
(2) Do not copy other people's answer, it is best to write, write clearly related information, can let everyone see at a glance!
(3) Let a person feel the answer from the heart is true, objective evaluation more attractive!
(4) When asking questions naturally, real questions when there is a selected answer can attract people to click!
(5) Do not leave contact method. Baidu will screen delete post.
Finally, do the question and answer marketing to learn to select the key, according to their own product characteristics to choose the right platform and software! Here is recommended to choose Boyang Question and answer marketing software www.xinquanyou.cn is a good choice! Boyang Baidu know that software can grasp the choice of questions and answers, the price is not expensive, If you can not grasp the content of the question, but would like to do a question and answer marketing customers can choose Boyang question and answer marketing platform, small series feel guaranteed survival! Marketing methods can only be used for a while, the software can be used for a lifetime! Choose a satisfaction. Reliable software is the key