Brady: Intel enterprise Environment Manager in talks with Obama

CNET Science and Technology Information Network April 12 Special Report (Text/goofy): Tode Bredy (Todd Brady) was first noticed because he read an article in the Scientific American magazine, the world's first brand media to the global science and technology leader to Intel's corporate environment manager in 2009,　　and ranked first on the page, higher than the same list of U.S. President Barack Obama. It is worth noting that there are 10 winners, other winners or direct academics, such as Chay Agassi, president of the American Land Company, who devised an ingenious charging scheme for electric cars, Eugeni Scott is known for promoting evolution, or for the rich and the politicians, Bill Gates and Obama, who have the money and political power to push the technological process forward. The photo shows the unique winner of Intel Global Environment Manager Tode Bredy (Todd Brady) Tode Bredy, a corporate environment manager for a business, is slightly different. But Brady's series of Environmental Protection records confirmed that he deserved the compliment. He joined Intel in 1995 and, with his help, this year, Intel plans to launch its first green building, which passed the prestigious LEED certification ("Pioneer in energy and environment design").　　The building can collect heat from the data center computer and use it to heat the interior of the building. Also under Brady's impetus, Intel has passed a resolution: by 2010, Intel will reduce its energy consumption by 4% and 30% of its greenhouse gas emissions. This is much higher than the Kyoto Protocol requires industrial countries to reduce their greenhouse gas emissions by 5% in 2008-2012, particularly since the United States has not signed the Kyoto Protocol (Intel or the US Renewable Energy Certificate) (renewable　　Certificates). Intuitive feeling, environment manager is not a good job. He is not part of the production and design department. Environmentally friendly initiatives are likely to be detrimental to the efficient operation and production of an enterprise, and how to balance the conflict of interests between the two?　　But Brad does not think that this is a problem, in his view, a good enterprise environmental protection strategy is not only beneficial to the environment, but also to business operations. Green doesn't clash with business he gave an example in production. Intel spent 30 million dollars to improve the energy efficiency of the production process, although this is a big investment, but after the calculation found that through this process improvement, 18 million U.S. dollars per year consumption, 3 years can recover costs.　　And Intel's Dalian plant won the Global Environment Prize, can achieve 60 million gallons of water per year, not only save valuable water resources, but also for the cost of enterprises. Although Tode Bredy drives so much of the Intel green improvements. But he stressed that the IT industry is not a high-energy industry, the entire IT industry accounted for 2%-3% of energy consumption, how to use it technology for itIndustry to achieve green is more important. Indeed, chip production is the IT industry, in the U.S. southwest of the Intel Chandler production base, the annual water consumption is 600 million gallons, but this production base near the golf course of 8 billion tons per year, it is conceivable that, if there is good it-assisted irrigation control,　　Can increase the utilization ratio of golf courses by 7%, which can make up the total water consumption of Intel's manufacturing plants. Perhaps because of the many internal green success stories of Intel, it's tempting to wonder if Intel would be a successful business model if it commercialized its own green solutions.　　For example, to help other enterprises to achieve green buildings, improve the utilization of water resources, and how to high ROI to promote the efficiency of energy use. Brady first said that environmental protection was an open business and Intel was willing to share its knowledge with the industry. For example, on the issue of total fluorine hydrocarbons. Perfluorocarbons is the greenhouse gas that occurs in semiconductor production, and its greenhouse gas effect is tens of thousands of times the carbon dioxide.　　From 1996 onwards, Intel coordinated the entire semiconductor industry to reach a total fluorine reduction agreement, the world's first greenhouse gas abatement agreement. China's opportunity as to whether there will be an overall green operation solution, Intel has a corresponding department in the building of related products, but this is a long-term process. Intel chips are used in the IT solutions for green power and energy for many other IT companies.　　Brady believes that Intel's chips are part of these IT solutions that enable high-performance, Low-power, and green technology output. There are more and more laws and regulations both internationally and in China. Brady highlighted China's green industry opportunities and the growing importance of environmental protection in China, where there are huge green opportunities. And Intel, both in the United States and China, maintain the same environmental standards, which is Intel's unique "exact copy" (the same standards for factories in different parts of the world) and finally, in an interview, asked about Brady's election to the 2009 global technology leader, "Intel's green strategy has a team working ( Brady has a team of 12 people around the world to help promote environmental work), not one person "," and because Obama is also the winner, and "Scientific American" brings the winners together to talk, so I also have the opportunity to sit with Obama, Brady said.