Brain Platinum revelation: How to do a good job of soft text promotion?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Chinese do soft wen promotion, Shi Yuzhu recognize second, no one dares to recognize first. "Brain Platinum" is the Chinese advertising history of the best soft text promotion.

Today, I combine this case to talk about how to do soft text. Remember, it is a soft text, not a soft writing.

Melatonin was produced at the end of the 90 's in China, when health-care products declined. It kills the market, in the marketing has a lot of bright spots, such as product positioning in filial piety culture, Chinese gift-giving culture, hard wide topic effect, a lot of situation marketing, etc., press not table, said soft Wen.

When we were in the newspaper, see the overwhelming propaganda, no "brain Platinum" This product, all publicity is "brain platinum body" this thing.

Here are a few topics and a summary of the articles for you to see:

"Human beings can Live Forever": "Newsweek" in the United States to publish the brain platinum body. Report the magic of melatonin.

Two biological atomic bombs: the world-class topic of the then-sheep (clone) technology, and brain platinum tied up to improve the academic status of brain platinum.

The same goes for the two science feast, and the same thing about the previous soft article.

98 years later, similar to the "World's top Ten Technology" news, the following nine are true, only the number one of the first platinum is false.

The above series of soft Wen, in exchange for names in different newspapers, magazines, Science and Technology edition, but never dozen hard wide, the market can not buy brain platinum.

Later, after the brain platinum profit, has begun the bottom of the soft text education market action.

"Do not sleep, people can live only five days": Relatively do not eat live 20 days, do not drink water to live 7 days, emphasizing the importance of sleep.

"A day is not a problem?": talking about the importance of stool for the brain Bai Jintong function paving.

"Astronauts take brain Platinum": Circumstantial evidence of the effectiveness of melatonin, improve astronaut sleep.

So at the bottom of the market education, we will certainly ask, can bear the cost of such promotion? The demand of the bottom of the market discipline, equivalent to contribute to the industry ah?

The real experience of the first party advertising, you know, once you and media relations ripe, commercial color is not too heavy soft, many can be free. Like these titles above, the media marketers are easily able to convince the editor-in-chief to free the manuscript, except for the third. At that time, other health care products are relatively depressed.

After a series of soft Wen bombing, the problem comes, the brain platinum can not buy! Even no one thought that they could buy such high-tech, and cloning technology a level of products.

At this time Shi Yuzhu began the overwhelming propaganda.

"This year's feast is not gifts, gifts only received brain platinum."

"Brain Platinum, young state, health products."

This advertisement has caused two responses: 1, China has the brain platinum sales, 2, this Lianbo three times the advertisement is really sb.

The community then discussed the existence of this SB ad should be. This I do not know is the Shi Yuzhu's handwriting.

Look, in the eyes of an onlooker, things have become like this:

1, starting in 98, two of the science and technology discovered that one can clone an identical creature, one can slow down human aging.

2, this thing is very precious, cannot buy.

3, China finally has sales, gifts jiapin Ah, or send health. (and an extremely Lianbo three-time AD)

In fact, all this is the Shi Yuzhu single-handedly plotted out. Whether he is doing evil or not, he is indeed a man of God at the technical level of marketing.

Moreover, the implementation is very in place, although the core of the package is soft, but the soft and hard connection is very good.

So, to synthesize this case, tell me about a good soft article:

1, do not put soft WENFA in the industry layout. News edition, Social edition, Science and Technology edition are all good choices. All major newspapers have real estate version, car version, if you are a car advertising party A, when you put your soft Wenfa in a newspaper car version of the time, this article is destined to be a failure of the soft text. Because, you only hold to do news of the heart write soft Wen, write out the thing to look. Otherwise the hard text, even the hard wide.

2, write it like a piece of news. For example, if you are doing a soft article for a seaside property, then your choice of the title is "the world's top ten Bay Area selection", don't be embarrassed, give you that broken Beach, with Beverly Hills, Long I. all posted together. Then add an authority to the award, OK. This is the most primitive way to fry land. In addition, if you are a large company, you have to remember that your gestures are news, are qualified to produce the version. If you add a little public interest, organize a sports, you can not get your cooperation media to give you free manuscript.

3, do not let your advertising company copy to write soft text, this is the most nonsense thing. Copy originally is to do hard wide, you let him write soft wen is harm himself. What to do? Find a reporter to write, can paste advertisement can also give remuneration fee. Go talk to him first, and get your thoughts in a deep and complete conversation. When he comes to the draft, you can reply to the comments, but do not revise his manuscript, on the one hand, reporters have self-esteem, on the other hand, you changed, then it is not called news.

4, must pay attention to the combination of soft and hard, but, do not put your soft text next to your hard wide. If the Shi Yuzhu was laying soft text when the next put is the brain platinum ads, it will be seen through.

A lot of people advertisers say: I know my marketing expenses are half white, but I do not know which half.

I tell you, open the newspaper, seal 2 is your soft wen, seal 3 is your hard wide, soft wen this half of the money, on the white flowers.