Brainstorming: Product conception of voluntary advertising platform

Standard for cloud technology readers to contribute.

Abstract: Imagine that there is an advertising platform can subvert Google, subversion of the Internet life. It could also save news newspapers in the face of crisis, making it easy for video sites like YouTube to make profits, and allowing social networks like Twitter to turn traffic into revenue. The most important part of this platform is to keep piracy away from us and return to the legitimate age. It is a voluntary advertising platform, it is to provide a profitable platform for the Internet. Especially in today's most Internet companies are looking for a viable profit model to break the brain of the era, more reflect the need for this platform.

What is a voluntary advertising platform?

The voluntary advertising platform is a combination of user preferences, geographical location, search behavior, and so on, and then push out or show some users may like ads. Of course, you have the right to decide whether to watch or not, or choose other ads. You can even decide at what time to watch the ads, which is entirely up to you. When you read the ad, you will get some advertising fees, this is the virtual currency, you can use these coins online to enjoy the genuine music, film, news, software and other services. And when you purchase ads-related products, you will also receive cash returns.

So the voluntary advertising platform is a free access to all of the Internet legitimate services platform, it is not to make money for all the platform (so now the network is often some dozen watching ads to make you make money, it is deceptive, please do not believe). The voluntary advertising platform will only allow you to enjoy a free genuine lunch.

Features of voluntary advertising platform:

• Understanding and mastering consumer intentions, providing consumers with acceptable advertising and providing paid viewing advertising services in this fresh and useful form of advertising.

• Users watch ads to obtain virtual currency, and then through the user clicks interested in the content of the site to achieve the profit. When the user buys the product which is related to the advertisement, also can obtain the cash return. Do you like to watch ads?

• Users can successfully watch ads, advertisers need to pay very little money (the amount is equivalent to advertisers in Google every thousand show the cost of 0.1%~1% or so). When the user looked at the ads and successfully purchased the product, advertisers need to pay additional money (the amount is equivalent to the advertisers in Google every thousand show the cost of 20%~30% or so), the money is rebate to consumers, so it will greatly stimulate user consumption. Google can not ensure that every thousand show everyone has seen the ads, and the voluntary advertising platform to ensure that 100% of users to watch the ads, advertisers spend every cent is not wasted.

• Advertisers use the voluntary advertising platform system to analyze and track which users see ADS and buy products successfully, which user users look at the ads and don't buy products, and can analyze where the potential customers are a little more, and where the customers who have purchased the product are many. Adjust sales plan in time

Give an example to illustrate the advantages of the "voluntary advertising scheme":

Karaoke Star, an American company that makes karaoke equipment, spends an average of 2000 dollars a day doing search engine Google and Overture keyword ads. The number of ad clicks per day is about 200 times (but only 10 consumers have actually seen the ads), the main keywords include "karaoke" "Karaoke Player" "Karaoke song" and so on, search engine advertising sales are 6000 dollars per day on average. And they may also have to pay for the malicious clicks in search engine keyword ads, which will undoubtedly add to the company's spending.

But after using the "voluntary advertising scheme", the situation becomes another kind: Originally karaoke star cost 2000 dollars a day, now they only pay 200 dollars, the system will be based on the user's search behavior, and then combined with location information (because the user is registered with the real name of the account, location information than other accurate), There are also the user's historical behavior, the combination of three accurate screening out 200 users. Each person pushes a karaoke star company AD, and the user sees the ad to earn 1 dollars, and 200 people read their ads. Karaoke Star's Daily budget eliminates $200 trillion and pays a "voluntary advertising program" of about 100 dollars, with 1700 dollars left, which can be left to users who have seen the ads and have successfully purchased their company's products. This has greatly stimulated consumer spending. Their sales must be over 6000 dollars a day.

Benefits of a voluntary advertising platform:

1. Allow users to easily accept the concept of Internet charges. This is the American news newspaper Merdoch Dream, but he can not do, the voluntary advertising platform can easily do. If the user accepts the advertisement, may use the income which sees the advertisement to consume on the Internet, the user is free to enjoy the genuine service, actually lets the advertiser to pay for the user. If users do not accept ads, they can only pay their own bills.

2. Promote the Internet genuine, original development. Because in the hands of the user holding a shining white advertising fee, the site fake users, users can report and get back income, so the global billions of of internet users to monitor the role of the site.

3. To save the news newspapers facing the crisis. Everyone on the voluntary advertising platform to see the ads to earn some income, or save some money, and when they click on a news site, the voluntary advertising platform will automatically deduct a dime from his account and, accordingly, put 80% of that dime into the news website account. The voluntary advertising platform serves only as an intermediary hub, making it possible for websites not to hang ads to earn ad fees. So the voluntary advertising platform is a link between advertisers, users and websites, and it is the hub of the Internet.

4. To help the video site to reduce operating pressure to achieve profitability. Video site as long as its website to ensure that the video is genuine, you can easily get income, and video sites do not have to pay to buy TV, film copyright, is equal to the video site's copyright expenditure is zero.

5. Let the Googlel Digital Library plan be implemented smoothly. With a voluntary advertising platform, writers around the world are not only no longer opposed to the digital Library program, but also actively scan their own works and upload to the voluntary advertising platform.

6. Curb the piracy of music, software and movies. Because only genuine only then will obtain the voluntary advertisement platform the embedded code, when the user browses only then embeds the code the genuine work to have the income. The voluntary platform will verify that the work is genuine and that the user will report a complaint against the pirated works. (Once users report piracy and find out, the revenue of pirated Web sites is 1 million, then it's 20% owned by users, 60% owned by copyright owners.) That is, the user may report, not only against the status of piracy, but also to earn their own 100,000.

7. Stimulate the user to recharge small. For example, when playing online games, watch ads have won a few yuan, now only 1 yuan, users will recharge immediately. Because a small amount of payment will not make users feel too much pressure.

8. Provide rebate to encourage users to buy products. Rebate to the user's attraction is big? Now most of the 100 yuan to buy a product only 1.5 yuan can not be cashed, rebate is like the supermarket points, points this thing is dispensable, a perennial supermarket points user is at the end of the time to change a toothpaste, soap and so on. Rebates are similar, attractive, but limited.

And the return of the voluntary advertising platform: for example, when you look at the Black toothpaste ads, businesses look at your product focus, purchase desire and other comprehensive analysis, and then promised to your rebate is how much? (only after you buy this rebate will be cashed) that means a 13 yuan toothpaste may return 3 yuan. (Interested to see my "rebate three grade System").

Compared with the Beijing East and new eggs in Tencent rebate of the highest price is 42 yuan, but consumption to more than 10000 yuan orders can be. Does it appeal to users? and the voluntary advertising platform can return 1000~2000 yuan to you. Who doesn't?

9. Make it profitable for social networking sites to hang on to ads. Social networking sites will become allies of voluntary advertising platforms rather than enemies.

10. Mobile life is developing rapidly. Only the voluntary advertising platform will make mobile phone ads, mobile TV, mobile phone movies, such as rapid development, as long as the time to see a mobile phone ads, you can watch TV, movies free of charge.

11. Make IPTV become fashionable, IPTV pays the program to become the free unpopular is strange!

12.360 Antivirus mode is fragile, the software industry toward pay. With a voluntary advertising platform, users can use the genuine rising and is also a pure version of the ads are not disturbed. Who else uses 360 antivirus?

13. There will be a stable profit of the stock

14. When the world disaster quickly raised billions of dollars in donations.

15. Diversification of profit patterns.

16.80% of the free is paid by advertisers, 20% of the revenue generated by the charges, so this model can achieve 100% profit.

17. Easy access to the fields such as Teng Xun, is it that Ma Teng will resist the white advertising money?

Advantages of the voluntary advertising platform:

1. In today's internet world, many websites are hurting their brains to find a viable profit model. The voluntary advertising platform provides them with a good profit platform. Before the site had to rack their brains to increase traffic, but also to deceive users to click Ads. Have a voluntary advertising platform site to make a lot easier to profit: As long as you ensure that your site for original or genuine content, even if the flow is not high, you can get a good income. For example: Your website day visit to 1000 people/times, may be in 100~500 yuan income, or even more than 1000 yuan, because the voluntary advertising platform has a mechanism for those who are moved by your work to pay more advertising fees.

On the contrary, your website day visit to 100000 people/times, your income may only be about 1000 yuan, because your site content is uneven, false, so that users are often disgusted by complaints, conversion rate is low, income is less. Thousands of users have been turned into supervisors by former victims. `

Therefore, the voluntary advertising platform is a change of the internet situation, the Internet point to a high-quality, high-quality, genuine, original era.

2, an advertisement is the primary goal is to obtain consumer attention, in this sense, advertising itself is an economic behavior. There is an unlimited desire for advertisers (advertisers always expect their ads to get more people, longer attention) and the contradiction of scarcity of resources (consumers ' attention is the main contention for advertising resources).

Consumer attention is a valuable scarce commodity, as it is for advertisers, and for consumers themselves. 24 hours a day, there may be two hours to focus on the network, there may be 8 hours to focus on the work, there may be 2 hours to focus on online games and so on. Consumers can focus on earning money by focusing on their work, or they can assign their attention to friendships in their friends, or they can assign attention to online games to get pleasure from entertainment. It is a process of exchange in which the consumer uses his attention to exchange what he desires. Advertising is essentially a scramble for attention, so how can you effectively capture the attention of consumers?

The answer is "pay attention", where the money can be a broad exchange, a consumer's desired interaction.

In fact, the voluntary advertising platform is the use of advertising money to buy advertisers look forward to the attention of users, and users use their attention in exchange for the happy life of the Internet. For example, one day the user may only look at a few ads can enjoy a full day of the Internet genuine services, and watch advertising time can also control their own. Who else would think advertising is annoying? Compared to the dense day of advertising, users are more likely to accept and remember the ads pushed by these voluntary advertising platforms.

So the voluntary advertising platform is a platform for advertisers, users and websites to win. Of course it will also bring a variety of profit model, to the Internet business Opportunities Unlimited.

Source: http://www.yunkeji.com/?p=7332