Branch through core city "dismantling" iphone supply chain innovation Electric business model sweeping Internet conference

2012 Internet Conference in Beijing yesterday opened the curtain, this session of the Internet Conference to "open integrity to meet the Internet New era" as the theme, not only attracted to Tencent Ma led by a large number of internet giants to participate in, China's three major operators to communicate with Taiwan for the first time.

The internet world is changing rapidly, some development potential of business models and companies on this stage has been demonstrated, China's first IC components of self-electric commerce through the core city in this conference from the General people less contact with the iphone supply chain extended to innovative IC components Electric business model, Brought a special whirlwind of innovation to the Conference.

The way to the Internet is to have fewer people walk

As more and more people join the ranks of the Internet, the Internet market appeared a lot of chaos, the price of several big electric dealers over here in the excelled, there is a moment of the vertical electricity business pouring, for this conference cast a shadow, also brought questions, in the Internet development is becoming increasingly saturated today, How can Internet companies meet the new era of the Internet, and how can other companies use Internet resources to better develop themselves?

The answer given by the core city may be worth reference.

Branch through the core city on-line in the second half of 2010, is China's first IC components, can be said to be the internet in the world of a dark horse.

According to the Department of Core City executive Vice President Zhu Jizhi introduced, the group through 20 years of service in China's large-scale electronic manufacturing enterprises experience to perceive the Chinese market a chance of a huge market gap, a few people take the road.

China's annual output of more than 1 billion mobile phones, plus industrial control, energy, medical, automotive, tablet computers and other areas of demand, China's annual purchase of IC components reached 2 trillion. However, more than 5 million SMEs in the domestic demand for IC components has not been met, the majority of small and medium-sized procurement needs can only be through the North Huaqiang, such as scattered small merchants to achieve. So in five years, at least 5% of small and medium-sized enterprises will be transferred to the purchase demand online, that is to say, the Internet IC components supply chain will reach hundreds of billions of levels.

Such a big market, such a big demand, China in the past has not been dedicated to the small and medium-sized distributors. Branch through the core city is based on this market gap, for the specialized services in these 5 million small and medium-sized enterprises to set up.

Mode innovation breaks through internet business bottleneck

The same business model, the homogenization of business categories has become a chronic disease of the development of internet companies. The price war and the mutual strife between the electric merchants are actually a reflection of the homogeneity of the Internet business model, the lack of innovation and the core competitiveness of the network.

Branch through the core city has been the development of innovation as their motto to carry out. In the words of Zhu Jizhi, ComTech core city model is still in the experimental stage, is original in China's special economic market products, in the United States can not find similar experience, but as long as the key element of innovation, it will be able to break through the Internet business bottlenecks.

Branch through the core of the city's innovative model embodied in the four modules: in their most adept in the field of IC components to achieve industry innovation, to the industry's first IC components for the position of the electric dealer, in the field of Internet to realize the innovation of electronic business, no one involved in the IC components SME business model To realize the innovation of the blue Sea of IC components purchase in the market demand field, and realize the platform innovation of the upstream brand business and the downstream small and medium-sized manufacturers in the industrial chain.

The most successful internet model is the cultivation of customer "addiction"

The recent internet "price war", the root cause, in addition to the same business model, lack of innovation, the electricity dealers lack of their core competitiveness, not to consumers to form a fixed buying habits and brand dependence is also one of the main reasons. 21 The Wu Bofan of commercial criticism has summed up the successful business model to the consumer's "addiction" training. The core competitiveness of branch core city is "addiction", using various advantage conditions, the Enterprise customer service, customer retention, can be summed up as brand advantages, product advantages, service advantages and supply chain advantages. Branch Group in 20 to create the group advantage, years of industry experience and supply chain management experience, hundred percent of genuine protection, online information exchange, supply, procurement integration of professional services, these are more valuable than the price, more able to retain the core competitiveness of customers. "Corporate customers are more stable than the average consumer, and once they get a good service on the platform, they will not easily switch to other platforms," Zhu Jizhi said.

So the customer unit price is high, the next single frequency high, the client loyalty is high, these three points is the real measure customer has already been to oneself "the addiction" the valid data, also is the branch through the core city in the first quarter to record the success the capital.

The next three years, ComTech Core City's goal is to achieve 100,000 business customers, sales 10 billion, under the guidance of a clear concept, I believe it is possible.