Brand authorization is the only way for the future development of luxury electric dealers

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Recently, still goods network announced by its first in China authorized network distribution of Italian women's famous brand M missoni 2012 Spring and Summer series of new products officially on sale. The new line marks the product network and the international leading fashion group Valentino Fashion Group (Valentino Fashion Group) of the official opening, but also shows that the product network has become China's first brand licensing and sales of its quarterly new luxury goods, fashion boutique electric dealer.

All along, with the luxury brand licensing agency cooperation model is difficult to establish a rapid source of instability, is the biggest problem of the development of domestic luxury goods dealers. This also makes it difficult to set up the proposition that the luxury electric quotient is equal to the simple superposition of the electric quotient and the luxury goods. Thankfully, to Shang goods network as the representative of the domestic luxury goods network in the business model in the early exploration stage, in learning the successful experience of international luxury goods dealers, and strive through with the international fashion brand and designer brand of successful cooperation, open the business model of the question mark, to achieve a breakthrough.

As a representative of the domestic luxury goods network----------------------------------------------- Recently Valentino Fashion group's famous Italian women's clothing brand m Missoni2012 Spring and Summer series of new products officially in the Shang product online line is one of them. It is also learned that so far the product network has signed more than 60 luxury goods, modern brands and designer brand new licensing agent, these famous European and American fashion brands have begun to land still goods network.

From this view, in the domestic luxury electric business peers are still in the overseas procurement and the search for brand licensing between the advance and retreat, confusion in the groping, still goods network has been drawing on the successful experience of international luxury electric dealers, through efforts to improve their own platform construction standards and service standards, Focus on the implementation of the international forefront of fashion and the concept of fashion brand marriage, will be expected to obtain luxury brands in the licensing business model to achieve "breakthrough."

As we all know, luxury brands do not want to give the domestic luxury electric dealer sales authorization, the main reason is the domestic luxury goods counterfeiting counterfeiting serious, E-commerce channel management is particularly difficult; On the other hand, luxury brand makers do not want the discount on the purchase price impact on the real store, and luxury brands to brand image, Commodity display and so on have very high request, even the brand level or the adjustment is slightly not equal will ask to have "I" without "he". These reasons make it less likely that luxury brands will have a strong mandate to authorize the electricity business for at least 2-3 years. And these puzzles in the success of foreign luxury website development in the early days, there is the same. But we cannot therefore doubt the bright future of the luxury-goods electric business, and the luxury-goods dealers will not hesitate to co-operate with their brand makers. Because of the domestic growing high-end e-commerce market demand and the European and American markets have been successful in the model of luxury goods there! As long as the domestic luxury electric dealers to face the existing problems, and through their own efforts to cross the luxury brands and the barriers between dealers, firmly take the road of brand authorization, The future long-term development of the luxury electricity dealers will have fundamental protection.

The reason for this is that luxury electric dealers should not only push the price advantage, but a wide range of coverage and convenient experience. This should be fully noted to two: first, the purchase of luxury goods are more concerned about the quality of products and services, rather than simply "price for the King"! and the prices of luxury goods dealers will directly disrupt the market of brand authorised dealers, which will make them more afraid to work with the low-cost luxury electric dealers; The advantage of the luxury electric dealer's relative to the brand store is the wide market covered by the network. In the past two years, the domestic two or three-line city consumers on the purchasing power of luxury goods is also very strong, the advantages of luxury electric goods are no regional restrictions on the market coverage, as long as the brand to obtain the authorization, will be no geographical restrictions on the market share.

In addition, luxury goods dealers can be authorized to purchase the next quarter of new products, fully guarantee the abundant supply, adequate and stable. Positive price sales of higher gross profit margin is also self-evident, this can make the interests of the brand to be protected at the same time, so that luxury electric dealers also gain considerable development. In this regard, Shang Product network CEO Mr. Zhoshi said: "Still goods network has always attached great importance to the brand's authorized cooperation and sourcing organization, since the inception of 2010 in Europe, the United States a broad layout, continuous and leading luxury, fashion modern brand and designer brand to discuss cooperation and procurement, There have been substantial breakthroughs and progress beyond expectations. This is also our continuous improvement of enterprise integrated operational strength and service standards of a supporting. Only we make our own value, luxury brand will identify and cooperate. "Zhoshi also mentioned:" We in Europe and the United States to contact some of the first-class modern brand and designer brand, its products rich unique design style and the designer himself very strong appeal, but also has excellent quality assurance. So in addition to the first-line brand, still product network is also very willing to take these first-class modern brand and designer brand to introduce China. Shang Network as the leading domestic luxury goods and fashion boutique private selling sites, I hope that the international forefront of fashion trends and ideas and products to the Chinese consumers, and realize their own faster development. "It is reported that after M Missoni, still goods network will be online in the European and American authorized brands include: Laundry, Charlie Jade, Cynthia Rowley,aryn kblack Orchid,sinequoane, and so on."

It will be a necessary route for the future development of luxury electric dealers to obtain the authorization of brand dealers actively. It seems that the product network has embarked on the right way to break the bureau. This road, whether it is difficult or confusing, but the right way to adhere to perseverance. We have reason to believe that the domestic luxury electric business model of the breakthrough is not only expected, but also the standardization of luxury electric business industry, healthy development is particularly available.