Brand awareness is a necessary condition for the healthy development of website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Bring up brand awareness, I believe that the site's friends are more or less understand a little bit, regardless of whether we have this awareness, but this has become an inevitable trend, the healthy development of the site must go this way. In a QQ group to talk about ranking problem, some people say a most helpless problem: Search engine put their products on the home page even put in the first three, the first. Everyone jokingly unless the search engine black, otherwise there will be no good rankings. In this, Guardian also does not express any opinion. I just want to ask a question, why our website can not be ranked first in the home page?

We all know that the quality of a site to determine a lot of aspects, from the early stage of the establishment of the virtual host (server) purchase, the purchase of the domain name to the later maintenance, the content of the perfect, the release of the chain. Then according to the search engine to give snapshots, included, ranking, access traffic and so on to determine the quality of the site. But many people have such a question: Why can't the site be ranked first? The question can be answered in two ways.

One: Have we found the right target user?

We want a site with a good ranking is actually very straightforward: is to search their own site keywords, and then in the search engine to show a sort. However, a lot of people to ignore a very important factor, this customization of the target keyword for their own site, where the role? What is the search for the target keyword? Like everyone search Tencent, we certainly want to know is Tencent's introduction, business and so on. We search QQ, must want to know what QQ features, new out what is useful to their own things. This is the target keyword and the target user relationship, your target users through the word want to search what content, our website can provide these content, how many such content?

Two: Are we positioning ourselves.

Guardian repeatedly mentioned a sentence: focus and specificity, single-minded and professional. This sentence is very simple, used in the development of the site's operation is also very straightforward. What is the location of our website? Admittedly, a website's mainstream keywords will be set 32, these mainstream keywords can indeed bring a lot of traffic, but not what we want? Like we are in search: Wuhan hot noodles. What we want is Wuhan hot noodles practice, or business? This is the problem of unclear positioning.

You may ask: Clearly speaking is the brand awareness is the necessary conditions for the development of the website, how and why the site can not be ranked first to relate. In fact, the reason is very simple. 11545.html "> Do we have brand awareness? Guardian in the website marketing promotion has put forward a point of view: Brand promotion is more important than the outside chain. We all know that the rapid development of the Internet industry now, any industry has the shadow of the Internet. Any industry in the network will be countless web sites. What can we do at this time? That is the brand, only brand awareness can better interpretation of their own. For us stationmaster, everybody's website user is Chinese populace, like everybody can remember is gu ge not g00gol. Only to make their own website as a brand promotion, this can be impressive.

Brand awareness is to protect the content of the emphasis, only to achieve their own brand effect: users agree with us. Then the search engine will naturally agree with our website, agree that we have a good ranking, ranked first. Most of the time, we will find that the keyword ranking is suddenly up and down, this question is very simple, because we are also robbing this keyword. If you don't make progress, others will squeeze you down. And we are not the same brand. Because I am a brand, I get everyone's approval, then I am the industry valuable. Like: Webmaster network. We see a promotion of the home page, the first and second is the webmaster home and A5. Because they played their own brand, we all agree.

This article is due to the QQ group of a controversy caused by the topic, the author of this controversy extended the above point of view, we can communicate with each other under the discussion. Original by Guardian-Kun write feeds, reprint please keep the link http://www.chushibaike.com/