Brand bathroom to seize the network market

The real estate market is depressed, the sanitary ware Enterprise competes from the offline market to seek the breakthrough, through the online market to carry on the trend. The latest information revealed by the cat, with the offline bathroom industry contraction stores in sharp contrast, last year, Germany Hansgra, Altimeter, TOTO, le Home and other international big-name have settled into the cat Tmall, the world's top ten bathroom brands have been settled in 7. According to statistics, only 2011 into the brand reached 400, accounting for Taobao mall bathroom brand 600 home 80%.

Before the 2010, the domestic brand such as Wrigley, Olin, Huida, Emperor Lang, nine, and so on, has already set up the official flagship store in the days of the cat.

In addition, the external needs of a depressed environment, some OEM manufacturers and exporters, also began to transform the domestic market last year, started to build online brands. "The European economy is in a slump, it is becoming more difficult to make a card, so decided to focus on the domestic market, concentrate on the online brand." "Blue Rattan sanitary head Kirkin said. Blue Rattan Bathroom headquarters is located in Wenzhou, Zhejiang Province, the previous focus on Europe, the Middle East and other enterprises in the metal sanitary ware Foreign trade OEM production.

With the direct entry of large brands, online consumers can enjoy better related services. Zhang Huiwen, director of digital media at Hansgra, Germany, said that for bulky products, as long as local authorized distribution service providers, they can provide professional delivery and installation services. At the same time, some well-known brands in order to prevent and offline channel business conflict, online sales on the line custom products. For example, Panasonic intelligent toilet on the introduction of Taobao for the money, specifically for the network to buy people.

Relevant statistics show that from 2009 to 2011, the annual turnover of cat sanitary ware products increased by 400%, far above the line of 20%. Last year, the cat year sales breakthrough tens of millions of sanitary ware brand to 10.