Brand building and Word-of-mouth marketing is not the company's only sales channel

Explore the point of view: Do not use Network marketing as the company's only sales channels, please pay more attention to line online under the "brand Building and Word-of-mouth marketing." First of all, here I would like to emphasize one point: do not think of operating site opportunistic, please do the content. Baidu Google will sooner or later like you. SEO to correct understanding and treatment, the site is not for Baidu, Google do, your principal service object is "user". With this mindset, let's look at the following sharing.

The author in Zhuhai contacted SEO so long time, also felt a lot of people for the enthusiasm of the industry, enterprises, individuals ... All built a blog in SEO. The popularity of this industry I think there is only time left to question. In front of us, which one does not have the Internet? Whenever, 90 ...? Even the mainland "birds do not poop" in the remote rural areas are many families use ADSL Internet, Brand machine Lenovo. The internet is magical and can connect people all over the world. Since so many people are surfing the internet, it is inevitable that online shopping will be a big trend in the future. So we think of how to sell their things better sell, so we study E-commerce platform operation, research network marketing skills, research site operations, research search engine optimization and so on. Marketing your company's products, services, or marketing yourself through search engines.

If we sell the way to a large category, nothing more than online sales and offline sales of two kinds, that is, we often say that the traditional marketing and network marketing. SEO is just a channel to facilitate our marketing through the network. Many webmaster friends sit in front of the computer every day, caused by a lot of interpersonal relationships, when you are more fascinated by the network, sometimes you will find words are less, face-to-face conversation with others, the topic of consciousness is only your network, the rest of your computer, the rest of your SEO. The author Shu Yi deeply that this is a very dangerous signal that is being passed on to us.

We must not forget that the traditional marketing methods since the beginning of the human trade has been generated, and network marketing is only in recent years to become popular, then SEO? SEO is only a kind of network marketing skills, mastered it can only say that you have more than such a channel, such a technology sales channels. And this is a very narrow channel, why the author Shu Yi will say so, below I say own several views:

First, the leading position of traditional marketing

The author is the study of marketing professional, we all know the traditional marketing share of the big, its position can not be replaced. Network is just a tool, enterprises can not be network marketing as the only sales channels; If you want to make your business bigger, please be sure to be in the product quality and brand two of foot kung fu. China New network Wish your business is getting better. Do not put the financial crisis hindered your development direction, in booking e Travel net investment director Shu Yi blog See a word, this in sharing to everyone: the financial crisis is not terrible, terrible is no train of thought; Today to share this, thanks to the new network series of articles support.

Second, the site rankings can obtain a small number of customers (emphasis should be given to the flow conversion rate)

Some friends mistakenly think that the site ranked well, customers naturally find the door, Lala customers, Hua-hua money. In fact, this idea is very good, but also belongs to the dream type. Take the SEO website for example, even if SEO Baidu before three, one months can have 10 customers to consult calculate good, this 10 customers you can deal how many this is still hard to say, a company, rely on one or several site rankings to maintain day-to-day operation, a word, sooner or later closed. Then other words, such as high commercial value, investment and so on, ask, do these words turn to your natural rankings? We'll see if we can improve later. If it is SEO long tail is also hard to say, such as Baidu Google search "Zhuhai tourism", even if you are the first second, one months also few transactions customers. Do travel I feel still have a certain Word-of-mouth basic to do will be better, like Zhuhai holiday tourism network.