Brand enterprises to make micro-film need to pay attention to skills

Born in the United States the early 1970s micro-film, initially mostly in the basement, cafes, beer houses and other recreational venues show, focus groups are only a small group of people. Today, micro-film is no longer just a simple short film, it relies on network media and video technology development, the rapid development of the network. At home, from the 06 "A steamed bread caused by the murders," to Wu's "hair-trigger", and then to the "old boy", the new era of micro-film!

First, the domestic traditional enterprises are facing the transformation of marketing mode

Nowadays, no matter in which industry, traditional marketing can not find an excellent advantage, because in the capital market, if your business model or the old-production, processing, products, investment, advertising, your corporate marketing team has long been tired of, it is difficult to inspire new ideas. With the successful operation of network electric dealers in the past ten years, more and more traditional enterprises in China have turned their eyes from traditional marketing mode to new network marketing mode.

For the traditional enterprises, the future marketing strategy can be selected in two ways: one is forced to transform, all the problems can not be resolved, the final focus on the outbreak, forcing enterprises to change marketing development strategy, facing the high cost of transformation, the enterprise itself is certainly painful, but do not experience the transformation of pain, enterprise survival will become a difficult problem The second is the transformation of foresight, enterprise strategists need to have super insight ability, can foresee the future of marketing development trend, in the enterprise brilliant moment can resolve to give up, the implementation of transformation, in order to remain invincible.

As a short medium and long term marketing model, micro-film marketing, which gathers the complete structure of marketing elements, can be regarded as the most important salvation for marketing work. With the rapid development of micro-film in the network, micro-film marketing has gradually been favored by enterprise marketing. Therefore, many traditional enterprises in the face of challenges, will tend to consider the choice of micro-film as the first step in the transition. 2013 is undoubtedly a year of micro-film marketing surging, micro-film marketing is not the contingency of the enterprise marketing approach, more and more brand enterprises to increase the advertising costs of micro-film marketing investment.

Second, the micro-film brand marketing increasingly hot

More and more brands choose Micro-film as a means of propaganda, the main reason is that micro-film marketing can integrate the product's brand into the storyline, and at the same time subtly put the product's performance and advantages into the audience's subconscious, so as to trigger resonance, enhance the audience on the corporate brand, product awareness, Expand the influence of corporate brand.

During the period from 2013 to early 2014, the emergence of a group of brands to promote the main micro-film, such as the Chinese traditional beverage brand Jian Li Bao's brand micro-film "Open Seal moved", Haagen-Dazs "because of the lack of love 2: Agent Blind Date", "comma English teahouse", mini "mini" Paceman Urban micro-travel, etc., have achieved unprecedented influence.

Third, the brand to take micro-film needs to pay attention to skills

As a new thing, micro-film has its unique advantages, but the brand of micro-film needs to pay attention to the skills, the plot should be moving rather than blunt advertising implantation, to be in the plot of the attractive nature of the product, brand concept, and so on, in order to let the brand really through micro-film to carry out smooth and silent spread.

Take Jian Li Bao "open" as an example, the ink rendering of an ordinary typical of the film as the protagonist, has been the main actor, career bright. After returning home late, stroking his long sleeping face, with the guilt of relatives, in the living room accidentally touched a can of Jian Li treasure empty bottle, childhood memories of the moment into the mind, the feeling of the urgent home, let the male gave up the work of a rare opportunity, with his wife and children back to the new year, relive childhood memories. "Open" conveys all of the emotions that have been given to Kenichi. From no brand can be like Jian Li Bao, the ripening of a generation of people, accompanied by a generation of growth, ordinary always bring us inexplicable moved!

There is no doubt that the micro-film marketing boom continues, and more and more corporate brands will also increase the investment in micro-films. But I want to remind advertisers, micro-film marketing is a "double-edged sword", in bringing Word-of-mouth and opportunity, its production and dissemination still have hidden dangers. Therefore, I hope the enterprise in occasion micro-film, can be like Jian Li Bao, mature will be micro-film and brand perfect integration, not blunt implantation, can let the micro-film marketing really to improve the potential energy of enterprises.