Brand Finance Top 20 rankings of the world's most valuable brands

Absrtact: Brand Finance, the top 20 ranking of the world's most valuable brands, September 10, according to foreign media reports, the London-based brand value consultancy Brand Finance today released the 2011 rankings of the world's most valuable brands, Google, Apple and micro

Brand Finance Top 20 rankings of the world's most valuable brands

September 10 News, according to foreign media reports, Brand Finance, a london-based UK brand value consultancy, today unveiled the list of the world's most valuable brands in 2011, with Google, Apple and Microsoft ranked three.

Brand Finance annually awards the world's 100 most valuable brands each year. The indicators of assessment include both the strengths, risks and future potential of competitors, as well as financial data, political environment and economic changes over the past six months.

Google is the world's most valuable brand this year with 48.2 billion dollars. Apple overtook Microsoft for the first time, and its brand value increased by 33%. Microsoft ranks third.

In a statement detailing Apple's valuation changes, Brand Finance said: "Apple's success stems from its innovative design, high consumer loyalty and excellent marketing skills." It is natural to think how Apple's brand will be affected by Steve Jobs's departure. However, with the implementation of the company's innovative culture, Apple will still occupy an important position in the market. ”

In addition to the three companies listed above, US banks are underperforming, and the brand value of Bank of America and Wells Fargo is surpassed by HSBC. But traditional giants, including McDonald's, Nike and Coca-Cola, still occupy a higher rank.

Emerging markets such as China and India have improved significantly in terms of both number and value of enterprises. In contrast, European companies have performed poorly, Spanish companies have lost 13% of their brand value and French companies have fallen by 5%.