Brand or platform for small and medium internet entrepreneurs

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Writing in front: thinking after the twists and turns

Since last March, I've been doing some small websites, some sites are not profitable because of their ability to operate strong, may be just lucky or occasion, as if the famous saying "as long as the station in the tuyere, pigs can fly up", I was probably just accidentally standing in the small tuyere of the pig. But more sites are not making money, now think about it is just nonsense. Especially this year, regardless of the previous agent's development momentum is very good and the profit model has been validated by a well-known education and training website, or after their own small site, have been fatal twists and turns. These twists and turns let me gradually began to reflect that I did not work on the start of their own small web site is not a correct choice, but also began to think how to avoid some twists and turns. There is a small and medium Internet entrepreneur platform and brand thinking, so write down and share with you. Because of my bad writing, weak expression, some places did not say clearly, but also hope that readers forgive me.

The platform is moving fast, but there's danger of explosion.

Here is the platform, that is to provide content services mainly by search engines to obtain traffic on the site. This type of site, no matter what your profit model is, the most original advertising, or what special value-added services profit or not. But in any case there is a flow to have income. Where the traffic comes from, search you will find, what search optimization, micro-blog marketing and other methods, as if to obtain a site traffic is very simple, in fact, if you master the basic skills, access to traffic is really not difficult, rely on search engine optimization can get a lot of traffic, and if the intention to operate, The process of obtaining traffic and benefits is also very fast. In fact, the vast majority of small and medium-sized Web sites and even the main source of traffic is the search engine, in this article, this site is considered a typical platform class site. The reason is very simple, the vast majority of visitors to this site from the search engine to find this site, if which day, the search engine on your bad, put your rankings all get lost, the site is basically dead; The corresponding income will basically lose or lose the corresponding part. Therefore, the Platform class site is looking at the search engine's face alive, although the search engine has a certain degree of stability, but this danger always exists, especially in China at present a search engine a single big situation, it adjusts algorithm, then spread to the site is too much too much. So do platform class site, ready to explode the danger.

Brands have advantages, but it's hard to do

In this article, the brand can be a website, also can be PC software or mobile phone software, whatever it is, they have one thing in common, that is mainly rely on the user direct access or social communication to obtain traffic. In other words, the traffic is direct, the user needs the site or software to provide content or features, will directly access the site or open the software, not through other third-party navigation or search engines. Therefore, the brand's inventory ability is stronger, because it does not rely on some kind of third-party media transfusion and live. But while this form is good, it is not easy to build. Especially to build this kind of website, in everyone has been accustomed to use search engines to find sites and the Internet service homogeneity of the basic premise, you want to do a very attractive, unique site to let users remember you, put you in the collection folder Ah! And making software is relatively easy, because as long as it works, People will download and spread, as long as the continuous use, we will not uninstall, and the software is copied faster than the site. In addition, the software requires more technical requirements and operations, which also puts some competitors out of the door, if you are not blocked. But in general, whether it is brand-type web sites and software is difficult to do, the first need for strong technology, which for small and medium internet entrepreneurs may be a bottleneck, in addition, the need for strong operational capacity and at least not weak financial strength, which is also the vast majority of small and medium-sized site entrepreneurs do not have. So it's hard to do it.

Where to go, it's not that simple.

What exactly to do, every small internet entrepreneur has their own ideas; continue to do the platform, sometimes a kind of helpless, because the lack of funds and technical strength, only in the operation of some experience, can only rely on the platform to make money and accumulate funds and experience, and constantly groping. Transformation to do the brand, this may need to form a large team and get a lot of financial support to do, otherwise, although there is hope, but the possibility is very small. So, the brand and the platform where to go, is not to say so simple, also not want to do can do. Recently has a representative of a well-known website and profit a good friend, in considering to do a own brand site, he has a good team, there are some funds, but lack of technical support, in the operation may not be very experienced, so has been hesitant, this may represent a part of the State bar. How to choose, can only look at their own. Http://sjz.zhcoo.com original works, reproduced please specify the source!