Brand future direction of development, network brand innovation

We are beginning to study, people are excited about these brands, in the end there is a charm that allows everyone to accept, which is called kinetic energy, we think that kinetic energy shows the brand to a clear direction of development, this ability is a clear purpose , Which is purposeful and represents a clear direction for the development of a brand. We know that a product may become a weak brand.

Clear direction and motivation of the brand's future depends on three factors, which are three factors of vision, innovation and vitality.

E-commerce has created a new era. With the explosive growth of online shopping, this new channel has played a significant role in the apparel category. The rapid development of the Internet makes the original apparel brand structure is changing, the traditional "Big Brother" are in the pursuit of innovation, the new generation of online brands are taking advantage of superior, and even find ways to get support, who can represent the brand's future direction ?

Based on this, Billion power with the Haishu District People's Government to promote the development of e-commerce in Ningbo City, scheduled to be held on June 27, 2014 2014 brand e-commerce Haishu summit. The conference highlights a lot, not only for the first time for the traditional brand-oriented e-commerce forum, but also for the first time fully covered the traditional brand enterprises, e-commerce platform, network brand enterprises, third-party service providers.

"Targeted brand growth and precipitation of the brand, the traditional brand new mode of e-commerce, O2O era of large layout, etc." The brand e-commerce summit will focus on the above topics.

It is understood that the meeting a total of six activities, including "costume dream team", "diamond jewelry dream team", "cosmetics dream team", "home dream team", "home textile dream team", " Fun dream team "every link is intended to invite the founder of the brand to share and explore, trying to focus on both multi-dimensional discussion of the value of the brand category.

It is reported that, like other shoes and apparel enterprises trapped in inventory, from 2012 onwards, Smith Barney operating income and profits declined. According to Smith Barney apparel release 2013 Performance Express, Smith Barney revenue in 2013 fell 17%, net profit fell 49%.

Amidst the inventory crisis in the shoe and apparel industry, which began in 2011, Smith Barney has taken the escalation of brand marketing strategy based on "O2O" as its core business strategy.

But will consumers really be able to integrate shopping into the "O2O" system as Smith Barney wanted? Smith Barney in the thorny issue of restructuring how to reverse the "student brand" impression, improve customer loyalty? Changes that center on "living experience" and "internet environment" will keep Smith watching "not going unusual" all the more.

It is reported that this meeting, including Smith Barney, there will be a large number of traditional brands such as GXG, Semir involved, and Han clothing, Yin Man and other network brands will also participate in the discussion.