Brand keywords to create the last redeeming of SEO

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With the popularization of the Internet, more and more search engine users are more accustomed to search for specific brand information by entering specific brand names as keywords. Through this simple search can easily from the search engine top to find almost all major international companies and famous company official website-this is the SEO industry so-called "brand keyword" and its role.

Brand keywords means product (service) reputation, a wide range of user identification and high purchase conversion rate, search for users from a specific well-known brand official online access to well-known brands first-hand dynamic and the latest commodity information, or even directly in the official online purchase brand products.

And this kind of brand keyword--especially well-known famous brand keyword has very strong exclusive characteristics, once the brand keyword formation, unless the brand keyword owner destroyed the Great Wall, otherwise it is very difficult to use SEO, sem promotion means will be well-known brand keyword search engine ranked top, ranking long- Not to mention the consumers who have a special interest in these brand names are pulled to their account.

is to see the brand keyword hidden in the huge commercial value, "brand keywords" this piece of fat is also a lot of small and medium-sized sites, all kinds of "waterfront brand" behavior, and even "Li Ghost" disguised as "Li" cheating consumers in an endless number of cases. Because the brand keyword protection is not good enough to be questioned, criticized the search engine (and Taobao and other well-known sales platform) in recent years has also continued to strengthen the brand keyword protection, crackdown on Li ghost behavior-This is not only to protect the well-known brand enterprises and the interests of the vast number of netizens, but also for the search

From the development trend of brand keywords, branding strategy will be the future, including network marketing, the trend of modern business development. How to maximize the use of network marketing costs smaller, the impact of a broad range of advantages to shape the network brand, is bound to be the future Network Marketing promotion (SEO) workers mission.

Especially in the network marketing competition is white-hot today, SEO promotion effect, promotion time seoer simply cannot control, the keyword rank fluctuation instability and so on the malpractice to be obvious, but the promotion expense is smaller, the natural rank and so on advantage but unceasingly shrinks the situation, grasps creates the brand keyword--the key which creates the network brand Should be those who have a strong sense of survival of the seoer the last chance to redeem themselves-because for the vast lack of advertising funds to invest in small and medium-sized enterprises (grassroots webmaster), in the continuous unique original content released on the basis of To brand keyword SEO as the basic means of promotion of web site promotion means the importance of self-evident.

Although at present more network Marketing Promotion (SEO) work depends on the current sales conversion rate and sales results speak; Although the face of fierce market competition, the seoer have been struggling to cope with, although the brand keyword is also protracted, costly but short-term ineffective system works. But visionary Seoer have to confront such challenges.

This is not just because "a seoer the biggest success is not the highly competitive industry hot keyword to do search engine rankings, but from scratch to create a industry hot keywords (brand keywords)" temptation.

But also because back in 2006 Shanhui "SEO: Do you want to wear a white hat or a black hat? The powerful question:" Black hat SEO has an undeniable argument is: You can not guarantee full compliance with the search engine rules, you can use the decade after a search engine to pay attention to the site. " Who knows when the search engine will make a big change to its algorithm, and let thousands of white hat sites disappear from search engines?

So far, seoer have not been able to answer this question head-on, on the contrary, seoer practice has repeatedly confirmed that this only search engine lead method is too tired, too passive, must completely change the line.

Of course, the brand keyword to build for seoer is also not Yimapingchuan smooth. As Mr Ma said: "Fakes are not generated by Taobao." Brand keyword is not simply seo means can do go up-it needs web site planning, Web services, marketing promotion in all aspects of long-term close cooperation.

But Seoer can be in the site brand keywords to create the process to give full play to their own technical advantages, with the site planning, around the brand to build, more limited to play the role of search engine optimization-site online before doing a good job of site structure and forum settings, site target keywords and sites of the Channel keyword distribution planning After the line, in doing a good job of daily website original content continuously updated and keyword ranking optimization measures, with carefully planned content will be the site brand promotion and chain construction (URL promotion) organically combined, effectively increase the site brand keyword exposure, and finally reached the keyword ranking and brand keywords to build, The current website marketing and long-term brand keywords to create an organic combination, and ultimately achieve the goal of creating a successful website brand keywords.

But this is not the best result of Seoer, the seoer of the heart must be through constant brand keyword to build, grasp the opportunity, and constantly build their own professional brand keywords. Only in this way, is the "brand keyword" strategy "good people also."

In fact, search engines also hope that the vast number of Seoer walk this although difficult but more bright road, "Baidu Search Engine Optimization Guide 2.0" in such a webmaster said: "Constantly strengthen the brand concept: the Internet brand building is to high-quality content, service in exchange for users of the content of the site trust, Let users from a search engine to become loyal users of the process. In meeting the needs of users at the same time the appropriate promotional brand, not only to the user in the face of multiple search results to choose which is helpful, but also to the spread of Word-of-mouth has a great role. ”

Google's attitude is illustrated by the analogy of Matt Cutts, nofollow label Creator: "British SEO bull David asked Matt Cutts (for nofollow tag) What's the comment, Matt. Cutts answered him with a very descriptive metaphor: Nofollow's use of internal links can really affect Google rankings, but that's a minor factor. Just like you have 100 dollars, using nofollow is like studying how to spend these 100 dollars, which is useful to some people. But it is more useful to focus on how to earn 300 more dollars instead of figuring out how to spend the 100 dollars that are available. ”

"Since ancient times, the lack of a temporary, not to seek the overall situation, not to seek a domain." Seoer should think, how better to play their professional director, "Let users from a search engine to become a loyal user", "more useful is to focus on how to earn more than 300 yuan."

But one day for the Rice Liangmou, the seoer you really think so? Did you really do that? (This article by SEO Yunnan original start, All rights reserved, Wenzing, reprint please bring the website http://www.gouyn12.com/seowd/171.html)