Brand new electric business shopping platform TV Mall (TV Mall), through the home TV, the TV mall easy to achieve shopping and payment

Perhaps you are familiar with the internet shopping, TV shop, but a brand new electric business shopping platform TV Mall (TV Mall), you may not have experienced. Reporters from the 14th session of the High fair learned that the Shenzhen area of nearly more than 400,000 high-definition digital TV users can through the home TV, the TV mall easy to achieve shopping and payment.

This November the official operation of the TV mall is Shenzhen Tianwei video (002238, stock bar) subordinate Shenzhen Culture Technology Co., Ltd. independent research and Development and operation of innovative, interactive, trans-network television commodity trading platform, can be understood as "living room Supermarket", 2011 in the Shenzhen Development and Reform Commission under the support of the project construction.

According to the general manager of Yang Xin, home users can pay through the culture card online, can also be goods to pay, is expected to reach the future annual sales of 1 billion yuan.