Brand promotion can not be separated from community-type social network

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According to foreign media reports, whether it is the Internet, or marketing and media, its popularity is not as popular as social networks. It is expected that by 2012, corporate social networking products will reach $2 billion trillion. If corporate branding does not perform well in the social networking market, it means the brand is outdated.

June 3, "The New World of ecology, the construction of influence--Tianya 2009 Strategic Conference and eco-Marketing Forum" in Beijing, Tianya officially released a new strategy to eco-marketing as the core. This is the 10 anniversary of the end of the earth, Tianya President Xing solemnly said that the end of the earth to create a new eco-marketing service system, become the leader of Chinese community marketing.

As a prominent representative of the social network of the well-known community-Tianya in the country to take the lead in the "ecological New World, build influence" community marketing concept, at the same time, the actual action shows that the promotion of the brand is inseparable from social network marketing. July 22, Tianya and medical network to reach a cooperation, in the domestic attempt to promote social network marketing, social networking marketing content including medical nets know, appointment guidance, online consultation, such as medical network "Taurus" brand products.

Through the phenomenon to see the essence, the Tianya and medical network cooperation, can see the brand promotion needs social network media. So what are the characteristics of social networking media that can make businesses obsessed?

1, to provide real, exchange marketing venues: People's exchanges, especially in social networks, the network of Word-of-mouth, mutual influence, people will become a loyal brand users, and experience, the use of branded products. Social networking is not just a personal place to communicate, but also a marketing place for businesses.

2, community forces to promote brand action: Community is an interesting concept. Thanks to the efforts of some lobbyists, societies are sometimes like individuals, sometimes like groups. The legal definition of a community directs business or brand action. The new media of social media makes your brand act like a person.

3, the propagation speed is fast, the influence scope is wide: The network community event's dissemination has the characteristic of eruption, can gather a lot of attention in a very short time, at the same time because the Community user participation and the sharing are relatively high, the community hot spot event often can use various channels and the way to spread widely. The network Word-of-mouth Marketing, by means of the ingredients between users and netizens, takes the network community as the main communication platform, so it has the characteristics of wide range and fast propagation.

4, to achieve corporate brand and the full interaction between users: the traditional form of advertising is only to push products to users, after the user's experience lacks relevant feedback mechanism and channels. Word-of-mouth Marketing content is the user's evaluation, the brand through Word-of-mouth marketing on the one hand to establish their own positive influence, at the same time can establish the implementation of testing user experience, timely feedback of effective information mechanism for the enterprise detailed user, market demand changes, timely adjustment of enterprise strategy has far-reaching significance. Finish)

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