Brand promotion in the early stage of industry business-to-business website Construction

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The overall promotion of the brand on the first line (mainly to improve the user's good experience on the website):

1 Redesign of Web UI

(1) Clear column demarcation.

(2) color and not suitable for the use of such as Alibaba, Hui Cong, or peer competition, close to the opponents of the color, such as Alibaba's Orange, Hui Cong Fire Red, the Chinese Building Materials network sky-blue.

(3) the page as far as possible unified style, not like the current home page like the right and left column asymmetry.

2 Ease of use construction of the website:

The ease of use of the site is mainly in the site's operating process simplification, including:

(1) The registration only provides certain required columns, the detailed information as far as possible to provide guidance.

(2) The simplicity of the product release.

(3) Detailed help information including the frequent operation of the problem of detailed answers (this can be through the operation of the customer in the process of problems, system settings automatically send error information feedback or provide access to allow users to submit their own way to accumulate)

3 website Good guiding construction

Good guide Construction of the website includes:

(1) The relevant content of the guidance: if the user browses the product supply and demand information page, may provide the related product the other enterprise information, the product related Information link, as well as this product's popular label, the link point can be this keyword search result or the classification, and if the browsing page provides the supply information, The relevant information link should also return the supply information.

(2) Related classification and Related keywords guide: If the user browses a classified list when each piece of information has relevant information, in the relevant information can be added to the relevant or close classification and user settings this information keyword.

4 The uniqueness of website function service

The uniqueness of the website function service is to let the website be able to stand out in the environment in which the current mode replicates each other:

(1) The purchase of information on the Web site for free customers with limited access to open, such as the development of three months ago or 100 days before the purchase information, so that more users will be back to collect our website.

(2) The website uses the integral system: to the website some needs to charge the function, the payment member may use directly, the free member may through to the website information contribution obtains the integral, through the integral to exchange some charges function the use. The information contribution can be each send a supply information reward how many points, a buy the information rewards how many points, a product rewards how many points and so on, this is like in the war to fight raises the war the truth.

5 stability and speed of the website

The stability and speed of the site will directly affect the user's choice of the site, currently has the latest research data, customers open the page waiting time, the maximum tolerance of 8 seconds, most more than 8 seconds later, will be the browser closed.

Brand overall promotion under the second line:

1 Regular member Enterprise meeting:

Regular member business meetings, such as Network marketing training, E-commerce market trends to explain, new products to talk about, so that we can maintain the communication, so that customers feel that we are always serving them, but also can invite some of our prospective customers, general prospective customers to the venue, the probability of signing 40%.

2 Organizing prizes or public interest initiatives

Hold some design competition, or use some special public holiday to hold some initiative activities, the provider or the promotion process to reach the publicity company, Big brand.

More than 3 publishing industry related literature

More publishing industry related literature, such as building materials dictionaries, building materials, such as the literature, through paid or free to allow potential customers to read, to achieve the publicity effect.

4 The use of a large number of Web site platforms and E-commerce experts, industry research institutions, such as authoritative advantages, the industry-related selection activities, such as a certain network of Ten Network marketing members, such as a network industry, such as the third party to the identity of the media to be selected.

5 cooperation with industry associations and related media

Cooperation with industry associations and relevant media can be carried out in cooperation with certain activities organized by these organizations, such as the status of cooperative media, promotional platform, or cooperation with other parties.