Brand Protection of domain name rights is not only a dispute

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Domain name as an intangible asset of the enterprise, its role is self-evident, domain name brand protection is one of the performance of enterprise development attaches great importance to the long-term outlook on the development of enterprises is very beneficial, network, the market rights struggle is common, some large enterprises, well-known brands in order to maintain the legitimate rights and interests, at the Complaints and other acts.

Foreign companies ' rights are common in the banking sector

As we all know, foreign enterprises in the case of rights protection is not uncommon, it involves all walks of life, including the banking sector is not a small number of rights. At the beginning of July, RBS successfully arbitrated back a disputed domain name, before the end of 2009 successfully arbitrated back to another disputed domain name, in addition, the world's major banks such as National Westminster Abbey, first citizens, Whitney countries, Ulster and other banks have successfully arbitrated back to dozens of disputed domain names.

Inevitable but unnecessary registration, acquisition is also a protection

In today's issue of the judges to analyze the importance of intellectual property protection to the development of small and medium-sized enterprises, the domain name belongs to the enterprise's important assets, its importance is no less than trademarks, enterprises, companies should improve intellectual property management, domain name protection should be included in the enterprise development strategy.

In addition to private consultations and legitimate rights, some earlier than the enterprise or trademarks registered domain name, and trademarks, brands have a special relationship, direct proof of such domain names even if the confusion of trademarks but not tort, belong to the legitimate existence, even if the enterprise or individual rights, it is not easy to arbitrate success.

This shows that the domain name rights protection is an inevitable means, but not the necessary way, some enterprises to acquire domain names, registration and other acts, to achieve brand protection purposes. If the happy net experience true and false dispute, in June 20, 2010, from the domain name investor hand to 100,000 yuan price buys the kaising.com, or serves as the alternative domain name protection. Microsoft Bing Registers relevant bing.com.hk related domain name, may enter the Hong Kong market at the same time, also plays the role of the brand protection.

At the end of the article, the author believes that the domain name rights to protect the way a variety of ways, as long as the effect of protecting the brand is a successful method, the future domain name protection and registration, acquisition of domain name strategy will become the strategic choice for most enterprises, so on the domain name market recovery is not only