Branding means that customers will spend more money to buy your products or services

1. What is a brand, the brand means that customers will spend more money to buy your products or services, because customers trust you.

2. Brand value has two factors: first, how many loyal customers you have, second, you can provide customers with additional value.

3. The characteristics of China's long tail market have led to a blind spot in China's industries and brands, and these blind spots provide an opportunity for the electricity business.

4. In the polarization of the electric business, the creation of brand is the only and current best opportunity, and the opportunity to create a brand is to focus on their own resources, niche market segments.

5. The capacity and resources of each enterprise are limited, with us to do more of the category of expansion, to focus on a subdivision of the category, so that it can represent the category of the brand, so that customers stay, so that customers have a better brand experience, so that customers choose products when thinking of you, differentiated E-commerce, a category of fine root agents, Enough to get you more market share.

6. Any enterprise's resources are limited, as if the customer's brain memory resources are limited, they can only remember no more than three category brands.

7. Unless we can do a certain category of the top three, otherwise we do everything is meaningless, not to mention the brand!

8. Only by positioning the niche market to form a representative brand of the category and into the consumer's mind can the ability to gain a premium be acquired and sustained.

Excerpts from ② on marketing

1. Do not understand the emotional marketing is not called electric dealer, no idea there is no emotion

2. Create a Web page as an artwork

3. To surprise customers is the climax of emotional marketing

4. Emotional marketing is the necessary means to the success of the electrical business, but also indispensable requirements and must have the ability, emotional marketing success must be integrated into the distinctive creative color, in order to make emotional marketing more perceptual and vivid, in order to form a word of mouth spread!

5. Only through your design, pictures, text, customer service and so on each detail gives different ideas, to express your feelings for the customer, constantly to impress your customers, attract their attention, emotionally conquer them, the process is emotional marketing process, and you must be creative.

6. The physical level at which customers can contact is only the beginning of receipt of goods. You must have unexpected surprises to reflect, and of course you have to do beyond their expectations, include your better packaging, more details, and additional surprises (such as new trials, lottery cards, coupons, or gadgets) that accompany the package, which are only a small cost, but you reap the benefits of the customer, Customers become your repeat customer and become your Word-of-mouth user, and most people are willing to share the surprise.

An excerpt of ③ on electricity quotient

1. In order to be truly born in the electrical business and offline enterprises can be as valuable as the traditional brand, there are many ways to go.

2. Electronic commerce is through the Internet platform for the national consumer market, category brand once formed, and the internet exclusivity of the characteristics conducive to occupy a greater share, it is different from offline enterprises under the constraints of regional and channel layout. Subdivision positioning is an embodiment of the advantages of E-commerce.

3. Electronic Commerce Huge net buys the scale the present, the subdivision also becomes inevitable, the consumer also needs the more specialized merchant to satisfy their growing demand, the electric business only conforms to the demand, walks the specialization subdivision the road, can create own future sustainable development.

4. Electric enterprises in the completion of the category brand strategy positioning, give away those products outside the category, focus on resources to improve supply chain management, for most enterprises this is able to do or at least can do better.

5 What is e-commerce? is essentially a channel!

6. Electrical business is about to disappear, is based on E-commerce in the future will be integrated into each industry and each enterprise, will no longer have the concept of electricity, and only e-commerce channels! Certainly not excluding some enterprise channel specificity, does not enter the electronic commerce channel, also some enterprises only concentrates on the electronic commerce channel, but these only is the channel pattern, but cannot form one electric commerce profession.