Brazilian Group purchase website Peixe Urbano officially released

Beijing Time March 31 news, according to foreign media reports, Groupon's success has led to a large number of similar sites recently, such as Europe has emerged many cloned Groupon "one-day" concept of the site. Peixe Urbano, a Brazilian group-buying website, also officially released last night, offering group buying services to nearly 70 million Internet users in Brazil.

Peixe Urbano founder Julio Vascoseros (Julio Vasconcellos) admits the site has a lot in common with Groupon. Peixe Urbano also offers users a daily purchase opportunity via email, Twitter or Facebook, usually at 50 percent or even 10 percent of the original price.

Like Groupon, group-buying members must reach a certain number to start group buying, prompting users to spread group-buying messages among their friends. However, Vascoseros said that he and his partner had made a number of important changes to Peixe Urbano, making the site better adapted to Brazilian local culture.

Two of the same founders from Brazil did some market research to figure out how to differentiate the site from Groupon. Their conclusion is that, first of all, Brazilians prefer direct offers rather than semi-annual discounts or gift cards. As a result, Urbano offers the most recent offers, such as coupons for the next day's show, or coupons for local restaurants.

Second, Brazilians are not too interested in sharing coupons or discounts with friends, so Vascoseros the site as "a site to find lost treasures in the local city, while also saving money in the process." ”

At present, the global imitation Groupon created a well-known website has the British Snippa, Germany's daily deal and CityDeal.