Break the consumer "physical store must be more expensive than online" psychological set

these days, the Internet on the most lively thing is suning easy to buy , Gome Mall, Jingdong Mall Three of the electric dealer Melee, this scuffle began on 14th Jingdong Mall to challenge Suning, Gome. In addition to these two days online and jingdong "mutual pinch", the two major home appliance stores yesterday formally challenged, hoping to break the consumer "physical store must be more expensive than online" psychological stereotypes.

Gome said that starting today, more than 1700 stores nationwide will maintain the same price line. Tangxiaoxi, general manager of Zhejiang Gome, said considering the online price changes fast, the line may be too late to change the price of the situation, has now put the right to adjust prices to each store each counter, "Now the mobile phone can be installed parity software, as long as customers take out the mobile phone, pointed out that the price of the same goods is cheaper than we We will immediately adjust the price to lower than Jingdong. ”

In Suning, the staff yesterday prepared a number of networked computers to express their determination to support customer parity. Yesterday, Suning played "National Grand Benefit War" advertising, only some of the ads said "war" text, a product picture is not. "This is the first time we advertise the price of a specific home appliance is not a hit, at which price will become a" target ", so we intend to according to the line under the price changes at any time flexible adjustment. "Suning staff said, if the result of the actual store price is not low enough, staff will help customers instantly online orders, so that customers are not afraid to buy expensive, but also experience the home appliance function, related product problems can also be found at any time to find sales staff consultation, the advantages of the entity shop more obvious.

Another electric store five-star electrical appliances yesterday also expressed a clear welcome to parity, and in the country to start the seasonal clearance action, commitment to single product prices will be lower than the electricity quotient website.

In the industry, the purchase pattern of home appliances has changed qualitatively. "In the future line is sure to get through, home appliances stores will not spread so much, but will form a super flagship store and only sell best-selling goods of small stores." For consumers, the price of home appliances will also be more transparent. "said a store source.