Break the Profit dilemma: Webmaster need three ways to profit

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Profit for the site is like fruit in fruit trees, when the webmaster after planting, ploughing, fertilization and other steps, waiting for the tree can be planted by hand to bear the fruit of fruitful, as a reward for their hard work. However, there will always be some reasons, leading to not be able to harvest the fruit of the harvest, but caught in the plight of the "only flower is not the result", that is, the site developed a certain time, the scale and flow has been a good result, but not smoothly into the profit period, no doubt, This is the webmaster has to face and think of the development dilemma.

Profit, is the site's survival and development of the power source, but also a measure of success of the site is one of the conditions for many entrepreneurial webmaster, this is to do the station's reasons and goals. Therefore, when we find ourselves in the development of the Web site into the plight of the profit, empty users and traffic, but did not find an effective way to profit, then should be active analysis, find the advantages of their own website, expand the idea of profit mode.

In terms of profit thinking, in addition to the normal mode, but also should be active innovation, to find "different" but suitable for their own site's new profit. Here, you can have the following three modes to the webmaster for reference:

1, the Advertisement Alliance chooses has fastidious

It can be said that for many webmasters, advertising alliance is the site's initial profit when the most common profit model. However, ad League selection is quite fastidious, if the selection is appropriate can make profits doubled, otherwise it may lead to waste of valuable traffic. Generally speaking, a preference for a few major alliances: Baidu Alliance, Google Adsense, Taobao Alliance, including the Baidu Alliance for larger traffic sites, Adsense is more suitable for professional strong targeted sites to facilitate accurate advertising matching and increase the cost of clicks, Taobao Alliance is more suitable for the user group to regularly online shopping for young people-oriented sites.

In addition, for large flow but not targeted, mostly one-time-oriented web site, you can use a number of bullet window type of advertising alliances, which such as A5 Advertising alliance with a clear background operators of the alliance is more worthy of use to obtain the credibility of the alliance to pay timely guarantee. For book-friendly sites, it is recommended to use when the Alliance, the League of Excellence, the Tea Alliance more in line with user positioning of the advertising alliance. In a word, the more alliance choice, the more attention should be paid to the characteristics of the site with targeted choice, so as to obtain more effective returns.

2, take the initiative to find ads directly to launch business

The role of the Advertising Alliance is equal to the middleman, standing in the role of intermediary between The Advertiser and the website, while using its own technical advantage to push the corresponding advertising content of the website users to them, thereby obtaining commission. And for some local, more targeted sites, such as local portals, local forums, such as sites, they are more targeted, at this time the choice of ad league revenue is often not appropriate, the gains are not directly looking for advertising more rich. Therefore, combined with the site's own location and the distribution of user groups, we should actively consider to avoid the middleman link, the initiative to find ads directly to launch business.

In the active contact with advertisers, to be fully prepared, program enrichment, the use of the collation of printed web site traffic statements, Web site user composition, advertising return analysis and so on a variety of informative information to the potential advertisers to display, so as to obtain their confidence in the site ads and interest, This will enable them to contract with the website to advertise. At the same time, to have the skills to develop advertising programs, such as quarterly delivery, semi-annual delivery and the annual launch of the concessions can be obtained, as far as possible to promote long-term delivery, conducive to the stability of the site revenue and upgrade.

3, Innovation website profit channel is not limited to the traditional mode

For some professional strong, to provide users with valuable information and communication types of Web sites, can get rid of the traditional mode of reliance on advertising, and actively seek and innovate in line with the characteristics of the site users can be accepted for the user's profit model. For example, in the webmaster circle the most representative of the significance of the A5 forum is to provide a platform for the owners of trading, it is by virtue of its influence in the Webmaster circle, especially focused on providing a trading platform for the webmaster expertise and reputation, so that it in the webmaster established a good reputation and reputation, Every day for the webmaster to provide a large number of trading opportunities, therefore, the use of paid real-name authentication is not only to provide more protection for the transaction, but also to bring good benefits for the forum, which is to make full use of its inherent enormous value and the needs of users and innovative new profit model.

Its case has undoubtedly provided the other stationmaster the new ponder, in the case of the following conditions: 1, the site has a fixed user base, 2, the site for users with greater value, 3, the value of the site won the user recognition, 4, in the industry and the field of the site has a certain leading edge. Once the above conditions are met, the website can take full account of the provision of quality resources, to collect registration fees (not large amount), paid resources download services, online real-time problem solving models, so as to give full play to their own advantages, expand the channels and models of profit, in order to successfully break the profit dilemma to find a new way. This article comes from 65 Cool website Navigation http://www.65ku.com/reprinted reservations.