Break through the image of traditional industry to promote products and brands

When people think of the products of traditional enterprises such as mechanical manufacturing, they have a cold, heavy impression in their mind, unless they want to buy such products, they usually do not easily contact and understand such information. This gives the http://www.aliyun.com/zixun/aggregation/8150.html "> Traditional industry product promotion and brand promotion has brought difficulty, to let the audience change cognition, enterprises also have to change from their own image, with affinity, Accessible way with the public to explain their brand image and product image widely spread.

The author recently observed some traditional manufacturing enterprises, found that they have begun to pay attention to this problem, some enterprises have begun to use the collection of corporate mascots, product cartoon image, product publicity cartoons and other images to promote the product.

Shansan Electric Appliance Co., Ltd. is a High-tech enterprise specialized in the development, production and sale of new and practical small household electrical appliances. Esther main products of fruit and vegetable detoxification cleaning machine, is by Esther Company experts after three, research and development of successful new products. After the launch of the product was welcomed by the public, but they in the process of promotion, think of a better way-to product collection cartoon comic situation design, both lovely and image, consumers are also very easy to accept.

As a result of the rapid development of society, environmental pollution, food pollution and foods poisoning incidents are common, health for people's importance is self-evident, how to eat healthy, rest assured, become a consumer table on a difficult problem. Shansan Electric Company introduced the fruit and vegetable detoxification cleaning function to remove vegetables, fruits residue pesticides, for people's health escort. The company from the concept of health to guide consumers, but if the simple concept of propaganda, the consumer acceptance is lower, if the image of the cartoon to show that the acceptance of nature is much higher.

One of the works of the comic collection of Shansan Electric Company

An electric appliance product relies on consumer's favorite cartoon comic form to popularize, this is a kind of clever method.