Breaking the dead loop of bidding malicious clicks

The search engine, most people think of the first is Baidu, and by Baidu pioneered the advertising http://www.aliyun.com/zixun/aggregation/12021.html "> Bidding mode, but also the development of a network advertising pioneering, Advertising bid for Baidu brought hundreds of millions of income, but behind the huge income, because of the ads malicious clicks brought about by the company and Baidu direct contradictions also intensified.

For example, a sales TV shopping mall, for instance, in the face of malicious clicks, the average of 30 clicks can bring 1 orders, each order advertising expenses in between 30-40 yuan. The mall still has a more objective profit. But as a result of malicious clicks, the mall has to reduce the number of Baidu bidding, profits also greatly reduced, recently had to quit the field of television shopping.

Thus, Baidu bid malicious Click on the impact of the business site is huge, then how to deal with the increasingly rampant malicious clicks? Violet Guardian Anti-malicious click Software summed up a number of methods for your reference.

1. The enemy entered my retreat. The root of malicious clicks is competition, the aim of which is to avoid more competitive areas, reduce the likelihood of malicious clicks, but also reduce trading volumes.

2. Shini law. And the enemy into my retreat similar, the difference is that this method is fastidious to avoid the peak time of bidding rankings, also can reduce the number of malicious clicks.

3. Self-comfort law. Observation of the site's data, the use of shielding IP methods to shield malicious IP, the eye is not clean. But the effect of this method is limited, it is not effective to reduce the loss of advertising.

4. Ii Penrau Law. is to let him go to a point, wait for him to order a period of time to find no effect, naturally will stop hand. It's not about sending money in vain. But to install Baidu to provide Baidu statistics or other effective statistical code, observation of statistics, such as the discovery of a large number of malicious click of the situation, you can use this data to Baidu request to return the malicious click of advertising costs, the process is more troublesome, must have some patience.

Article by the Violet Cloud Assistant development of the Violet Guardian anti-malicious click Software: http://e.qa.cc/provide!