Breaking the limit of the vertical electric power business needs to be transformed

For the vertical electric business, the days are getting worse. Double 11 Taobao, the days of the Cat's volume of traffic shows that the Internet traffic and resources are accelerating to the platform of the electricity quotient gathered, plus Jingdong Mall and Suning easy to buy from the piece, the market left to the vertical electric business space is getting smaller. For example, from the beginning of May this year, the flow accounted for a decline in the trend, other vertical electric dealers such as good Lok buy, Mai Lin, Dream Bazaar of the same period of flow has slipped 40% to 20%. Wine American Network CEO Luide in an interview with reporters: "With the platform of the electricity quotient in the industry chain status and the right to speak, the vertical electric quotient of the survival space will continue to compress, if not converted ideas, the result can only be passive in the gap between survival." ”

The squeezing of the platform electric dealer is not the only problem of the vertical electric quotient. Double A data also shows that the day of the top ten days of cat sales, Jack Jones, camels, Haier, Mercury, Fuannacompany (002327, stock bar) and other traditional brands accounted for nine seats, the electrical goods card only cracked silk family. This shows that the traditional brand has begun to occupy the network channels, which will undoubtedly further devour the network as the only sales channels of the vertical electricity market space. Internet analyst Jie pointed out: "In the electricity merchant price war, although the blood is the Platform class electric trader, but first dies will be those" the soy sauce "The vertical class electric quotient. ”

For the current plight of the vertical electric dealer, Luide does not seem to feel suddenly, he believes that, in internal and inner turmoil, the vertical electric business in order to survive and develop, it must be based on their own situation around the product itself, to meet user needs as the core of transformation, and the transition should not adhere to the Luide told reporters that the future of the wine network should not be a pure E-commerce company, but should be a member of the red wine solution provider, with the help of the official website, mobile clients, callcenter, wine community, online experience shop, wine tasting and other ways to meet user needs.

In order to make up for the vertical electric dealer's offline short board, strengthens the user experience, the wine us this year opened the O2O strategy, opens the offline experience shop nationwide. It is understood that the wine network this year is currently 50, the next 3 years, this number will be upgraded to 500. To allow users in each region to have a fixed experience venues to participate in wine tasting, enhance the ability to taste wines. Luide that if the vertical electric operator can combine the line, in breaking the time and space constraints, but also to provide users with the experience of the site, the vertical electric operators through the line under the effective synergy, mutual support, optimize the user experience, to achieve "1+1>2", will be to open a path for the vertical electric trader.

"Vertical electric operators can only be professional, and not blindly rely on price war, there is the possibility of profitability." Luide to reporters, although the external situation is deteriorating, but the wine network this year will maintain twice times more growth, and achieve break-even.