Breaking the ranks of the internet "kingship" shackles

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

I do not know when the royal power has been hastily returned. The old standards are still rampant, with the baton in hand shouting the new sharp. August Alexa rankings data and Sohu Sina seating disputes caused the industry's intensive attention.

Through these two closely related events, we can see that "ranking" This baton on China's internet is so great, such as "kingship", but also a glimpse of the internet, the princes of the "popular" competition. and the rank and the flow plays the authoritative role which judges the populace dorsally. Operating their respective "an acre of three points" of the "Internet landlord" are basically not not the two words trapped around, ranking tool Alexa every time "algorithm adjustment" or "abnormal changes" are pulling the domestic site webmaster and operations officers. "Ranking" is a level of division, ranked in the forefront of the nobility is undoubtedly, the position of the former, especially the first few, nature was worshipped as "the symbol of kingship." And what does it mean to hold the throne? Of course, the possession of strong resources and the acquisition of monopoly status, and how to obtain the crown? This process can be summed up with the acquisition and accumulation of resources. And the resources, ranking and flow in the portal strength competition, as well as advertising business for the main business of many sites, has been ranked in the key position.

and the rank and flow relies on is Netizen's clicks, the flow is big, the rank front, undoubtedly means the website visitor multitudinous, according to this kind of logic, the populace dorsally appears at a glance?

In the network circulated such a few words, "see the news to find Sina, send mail with NetEase, to chat with QQ, find information with Baidu, do business to see Alibaba, booking hotel Ctrip." There is no doubt that these several industry benchmarks in the field of their control of the strong resources, is the network of nobles, holding the "crown of the hilt." But we see, these "royal Family" is not all stare at the netizen clicks, for example, Ctrip has taken the lead in a step away from the flow and ranking of the shackles, in the user's accumulation has been detached from this simple data contest.

In the contest, the replacement of kingship has become a historical necessity. The internet is impossible to have an "ideal country", she is always a distinct hierarchy, full of competition in the world, the Division also contains that can not be used as a standard "ranking", as the current Sohu and Sina rankings of the Alexa ranking contest. Regardless of the real value of this ranking, and what it can bring to these industry benchmarks, one thing we can be sure of is that the oligarchs are tied to the old standards and have lost the impetus to innovate, and any change is likely to be unbearable. This phenomenon will also determine the birth of new life is necessary, and how to allow new life to grow up, and to avoid the old standard of the "miser" constitute another proposition.

Fortunately, there is a group at the end of the hierarchy: the "scholar" with its own territory. They walk at the end of the hierarchy and use their power to support the area they can occupy. If those nobles are pillars, the "scholar" should be the foundation.

has supported the rise and fall of a kingdom in history, and is now pushing another kingdom forward. They have their own territory, in this territory they work hard and enjoy their own sunshine. These "judges" have been, or are, about to break through the grading of the judgment standard. Ranking and flow of two indicators can be a glimpse of the public, but has not been able to represent the whole of the public, not to form a complete symbol of strength.

As the Internet has become a tool, and with two or three of industries in a closer environment, the emergence of emerging forces, but also promote the emergence of new standards of judgment. Some already in the sunset period of the industry to borrow the internet began to usher in a rosy glow, some of the opportunities of the industry in the Internet space to find more development and expansion, they are living in their respective territory of the "scholar." From leisure and entertainment to catering and shopping, from tourism to health care, from human resources to legal services, from chemicals to clothing, from education and training to management consulting, from industry to services, from computers to mobile phones, there are a large number of such new sharp. It is these new sharp existence, the old standard began to suffer unprecedented impact, in fact, starting from Ctrip, has been to the current Red Children directory sales and telephone orders of success, the new standard gradually showing the outline, although there is still a lack of clear model.

We take the law and management as an example, according to the end of 2006 data, the Chinese legal services market size of about 2 billion U.S. dollars, expected to reach 20 billion U.S. dollars in 10 years, the management consulting services market in 2004 has reached 10.3 billion, expected to 2010 to Chi, to 2005, Management Consulting market penetration rate of 55.89%, the future of potential new customers and potential customers will be able to cooperate with a huge development opportunities. Such a huge industry and market base, any innovative application of the imagination space will be large enough.

Even though most of the people who are exploring these two areas are still holding on to the "Internet hand," they can't find a pulse. But the broad market prospects and the good reality of the Internet in all sectors still attract more investment into this cross-cutting field, taking the Legal service field as an example, in China's law net, After a group of lawyers and network marketing and other online services as the core of the pioneers, in this field, the emergence of a new group of enterprises specializing in the outsourcing of legal services and lawyers commissioned by the Internet enterprises, such as the private capital of the company, has set up across the three areas of law, management and finance portal to find the net, Focus on corporate legal outsourcing services to "find the way" and the Attorney-General Service business groups. One of the lawyers commissioned by the service is easy to find Ctrip pattern shadow. This business model is actually a third-party service, this third party is a "competing advantage" of the third party, on the one hand, a large number of users in need of lawyers to focus on a professional platform for the law, users from this platform can obtain a wide range of advantages, including free consulting analysis, professional third-party advice, The user begins to have the right and ability, the service process supervision and the effect evaluation of the fair bargaining with the service provider, while the other end integrates the quality law firm of the whole country, according to the scale, influence and so on a variety of index classification, at the same time to these joined law firm provides the marketing promotion and Use the marketing advantage to cooperate with the professional advantages of the law firms around the world. From the model, a little ctrip charm, one end holding the customer, one end holding the hotel.

The meaning of the birth of this model, like Ctrip for business customers: Suppliers (law firm) more than the source of the case, access to a broader market, demand-side access to services (enterprises or the common people to legal issues, solve the law) more convenient, save a lot of trouble, but also to a relatively low price to obtain higher quality, more thoughtful service.

Not only in the legal services need more like to find the law of enterprises, in business management, training, finance and other professional fields are indispensable. We look forward to the birth of more such entrants, expanding the territory as a "scholar".

More than 1000 years ago, "will the princes be better off?" "The Big Ze township of a roar opened a dynasty summit of the prologue, also verified that the people have the world!" Although the Great Jersey uprising ended in failure, there was a saying in this history that "the world wins food and shadow from it." "This sentence said that the popular sentiment, the final Chensheng failure, the failure of the reason is that he" lost the hearts and minds.

Now the internet has also become a kingdom, a walking in the reality of the illusory kingdom, there are a large number of constraints, misleading the new forces of the standards, but these old standards are facing challenges, the old oligarchs may also be replaced, or even their own one day can not withstand the impact of the fall. That is, if the rankings brought to the practitioners are no longer fruitful and hard work after harvest, but deception, the disorder of the industry order, the survival of entrepreneurs further deterioration, development and financing space to be squeezed, then the summit will be ranked final fate If the flow of business path to the advertising surplus hall and did not put enough gold and silver, and these flows due to excessive waste ingredients lead to low customer conversion rate, then the flow of thinking can only change. As long as we get the "popular sentiment", realize the scale of real gold and silver account, and can continue to maintain rapid growth, new forces to establish new industry standards, it is not impossible, this may be equivalent to the light of the morning in our windows. (Zebian Admin01)